some software products,for example,office ,ERP ,customer buys new product once every 6 or 7 years,why the total market of those product is increasing annually? you know,customers just pay a small premium for upgrade and support services of those software after they've deployed it.
2007-03-05 13:15:37 · 2 answers · asked by curvy gal 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
I draw this conclusion from the increasing annual revenue of software giants such as MS,sap,oracle,also the tremendous amount of investments they throw into this area.
2007-03-05 15:58:06 · update #1
Actually, it is the demand for services that goes up. Oracle, SAP, IBM and others on the market are not selling just servers or network cables. They are selling complete package integration consultancy services. It starts with analysis of the business needs and continues to complete integration of office, production, sales, CRM.
First explanation for the continuous growth is that the market is not yet saturated. Second, technology changes constantly and the demand for adjustment follows. Third, integration consultants always try to promote the latest and hottest 'with additional features that will help you stay ahead of the competition' so 6-7 years is quite a long period for a company to stay with the same system unchanged.
Those are few of the possible explanations.
Hope it makes sense.
2007-03-08 12:52:19 · answer #1 · answered by Dilyan 6 · 0⤊ 0⤋
It is? Since when? Read Infoworld or Computerworld and you'll get a more honest answer - I doubt software sales have changed since the market crash in 2000. I've several sales friends who've gotten out because sales were flat to non existent.
2007-03-05 15:19:12 · answer #2 · answered by NJ Sales Pro 2 · 0⤊ 0⤋