I'm a wedding photographer, and I'd like some original names for the packages I offer. Any suggestions?

Question

So many other local photographers have package names that suggest that quality is completely tied to expense. They may call their $3500 offering the "Emerald Supreme Package," but give their cheapest package a name like "Marble" or "Granite" or "Dirt."
I want my customers to know that they're all going to be getting the same high quality service, no matter the size and number of pictures they request. I also want the package names to be memorable, and if possible, have something to do with our studio name (Little Fox Photography).

If you have any suggestions, I'd be very grateful.

Answer 1

Well - I call my three packages (which are based on coverage times) Basic Coverage, Full Coverage and Complete Coverage with extra prints and albums sold a la carte. I'm maybe taking a different approach here (I'm trying to be very direct and plain spoken with my clients who are maybe a bit tired of all the hype), but I can see your point.

What about something a little offbeat - Monogram, Signature, Premier or the old standard - Silver, Gold, Platinum. Good luck!

Answer 2

You could call all your packages the same thing but differentiate by their prices instead of making the most expensive one sound like the best (or worse, making the least expensive sound like crap! Who wants the "Crappy Cheap Memories" package?)

Like "Wedded Bliss 2000"
and "Wedded Bliss 1750"
and "Wedded Bliss 1250"

and so on. The numbers would indicate a quantitiy of shots and also perhaps an enhanced level of service (are engagement photos part of this package? will you have to drive further than usual to shoot the wedding? and other extras that not everyone wants or needs)

I think it's cool how you don't want to trash people's memories by calling them something less than desirable if they can't afford a better package. How many people do you suppose have forked out more than they could afford to keep from getting the "Cow Poop" package?

Good luck!

Answer 3

What about nature names since your company name is Fox.

What about: Green Valley, Still Waters, Gentle Rain, Wild Storm, Sky Blue, Cloudless Sky, Nature, Summer Sky, Luxurious Fur,

or how about:

Big Fox, Little Fox, Small Fox, Alpha Fox
Fox Pup (or whatever they're called), Vixen
Papa Fox, Mama Fox , Foxfire, Foxy, Red Fur,

To any of the above names, the following could be added:

Deluxe, Most Deluxe, Ultra Deluxe

Answer 4

If you want it to be like the studio name, what about naming them

silver fox package
red fox package

and maybe look up the names of breeds of foxes that might work.

But I agree with you that all names should sound like a quality product. Good Luck!

Answer 5

The "True Love" Package for the lower cost and
"Forever and Ever" Package for your high end prices