I am doing a CIM qualification and have been given two conflicting definitions for the term. 'Inter media' according to the text book means specifying what media in general terms ie TV, Radio, magazines etc. Whereas 'intra media' means choosing the exact media publications, TV channels within this. However my tutors view seems to be vice versa. Just curious if and marketing or media professionals could give there opinion.
2007-02-28 22:24:27 · 3 answers · asked by Unknown 5 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
inter means between, and intra means within.
Therefore intermedia would be between TV/print etc, whilst intra media would be within one of those, say TV, the channels available.
2007-02-28 22:37:38 · answer #1 · answered by Anonymous · 0⤊ 0⤋
To me intra media is the same as cross platform - ish
2007-03-01 22:05:37 · answer #2 · answered by Billgrim 1 · 0⤊ 0⤋
I have no soddin idea and i do it for a living tho' obviously not that well :-)
I also found the CIM rather "academic" when i did it!
2007-03-02 09:57:02 · answer #3 · answered by robert m 7 · 0⤊ 0⤋