2007-02-28 06:59:57 · 3 answers · asked by Unknown 5 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
ABC1 is a demographic terminology used by advertising planning agencies. All of the population is 'segmented' into categories across A,B,C1,C2,D and E. A is upper class and the E is unemployed and students and scaling downwards.
So, the ABC1 housewives and upper to middle class housewives, can be any age, at least upper school educated. Hope this helps!
2007-02-28 08:04:06 · answer #1 · answered by mattadams 1 · 1⤊ 0⤋
yes agree with Matt, so ABC's have more disposable income that other classes...housewifes i guess just means that theyre at home, a sub definition rather than strictly demographic.
2007-03-03 05:26:42 · answer #2 · answered by robert m 7 · 0⤊ 0⤋
like you i have no idea
2007-02-28 07:03:52 · answer #3 · answered by Faith 4 · 0⤊ 0⤋