2007-02-27 04:41:11 · 3 answers · asked by bkgrl718 3 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Customer service has value only in specific sectors and specific circumstances, and in general only where a long term vendor relationship is possible and profitable.
Quality customer service has a cost associated with it. Often a significant cost. Depending on the product or service being sold it may make more business sense to offer minimal customer service and use the savings in other initiatives where it can have a more significant impact on revenues, not the least of which may be cutting the price of the product, or shoring up your quality control.
Consider: If your product is a consumer product and it cost 10 percent more than equivalent products on the market what are the odds that your superior customer service will sway purchase decisions? Where you can say it provides a significant impact, it will likely be used.
Best Regards,
2007-02-27 10:34:57 · answer #1 · answered by paradigm_flux 2 · 0⤊ 0⤋
Customer service, these days, is often a computerized message where you choose from a volume of menus to try and get to talk to a real person. Lip service is given because real customer service does not exist for many stores and businesses. You cant promote something that isnt there. And many customer service complaints and/or problems are done exclusively by email. What are people supposed to do that dont have or dont use a computer like my 90 year old day?
2007-02-27 04:51:50 · answer #2 · answered by juncogirl3 6 · 0⤊ 0⤋
Because giving good service doesn't have the value people think it does.
2007-02-27 06:42:32 · answer #3 · answered by stonerosedesigndotcom 3 · 0⤊ 0⤋