(thesis help) Why are fast food chains successful?

Question

this is my current topic but i am planning to narrow it down.. can you also help me choose? =) -competition between fast food chains -impact of advertising to fast food success -shifting of fast foods to local tastes -success factors of fast foods -location -advertising -shifting to local taste -menu do you know any resources in the net? i'm really having a hard time researching. tnx a lot!!

Answer 1

I would write about the impact of advertising. That's fairly simple as fast food chains advertise during Saturday morning cartoons. Did you know that the average American toddler (18 mos) can recognize Ronald McDonald and associate him with McDonald's food? This same child may not be able to count, tie his shoes or form complete sentences, but he knows that! McDonald's is the master on apturing brand loyalty at an early age. Is it a coincidence that they partner with Disney every time a movie comes out (in order to carry the story's toys in Happy Meals)? I think not!
Try this book - it's an excellent source: "Fast Food Nation" by Eric Schlosser. Really interesting stuff. Besides the book, I know they have a page on MySpace and it gives some facts there as well.
Good luck! :-)

Answer 2

stable question - i'm assumign when you consider which you're in the sociology communicate board that your thesis is in sociology? if that's the case you may desire to shift yoru concentration to be extra sociological. this is thrilling to do a content cloth diagnosis study of the mottos of rapid nutrition eating places with the aid of historic past. working example, take the evolution of McDonald's mottos. They rapidly mirror the present societal situations. undergo in strategies "you deserve a injury at present?" That became into the slogan in the 70s. It became into focused on working mothers asserting "hi supermom, you artwork so complicated each and all of the time the two at your activity and at homestead - come to McD's when you consider which you deserve a injury at present." you will see that the slogans evolve with each and each decade reflecting how society feels approximately family contributors existence. completely thrilling! yet another sociological inquiry into rapid nutrition chains could be how they objective and prey upon the undesirable. With greenback menus, this is now extra basic and extra value-effective for an extremely low-earnings family contributors just to pass to BK, Wendy's, or McD's. yet what are the ramifications fo that? undesirable food, extra advantageous well being issues, etc. Oh yeah, another ingredient - examine out "The McDonaldization of Society" by utilising George Ritzer. stable success!

Answer 3

In some cases, these restaurants breed their own success. They offer good tasting food that is less than healthy. You have overweight customers who utilize drive-through windows because they are either lazy, or too embarrassed to go inside the store. I am in a service industry that deals with fast food restaurants. Managers tell me that as much as 40% of their sales are for drive-through customers.

Answer 4

Succesful advertising, appealing to certain ages groups, freebies,
quick and easy for busy lifestyles, larger chains are the same world wide. Sports sponsorship. Jobs for younger age group with lack of experience but give excellent training of a high standard.

Answer 5

Instant gratification.

Answer 6

.The obvious reason is that people love to eat stuff that is quick to obtain, and which they don't have to prepare themselves.In other words, it is laziness.

Answer 7

they all look the same, once you are comfortable in one, you are comfortable in every other one in the entire world

Answer 8

quick, convenient, cheap