Magnolia Bakery?

Question

Does anyone know why there is always a line around the block to buy cupcakes at the Magnolia bakery on Bleeker street? No matter what time of day and in all sorts of weather people are lined up outside. I've tried their cupcakes and they are good for sure, but no better than one might find in at least 100 other places around town..What's up with this place?

Answer 1

It's highly publicized and been mentioned on TV (Sex & the City and SNL) and in a bunch of magazines. And you'd better believe that all the midwestern tourists/ lemmings will be stopping in there just so that they can say they visited a place that Sarah Jessica Parker stood in once five years ago.

Answer 2

Yeah, it's just because of all the hype. I was at a party recently and I grabbed a cupcake from a box and ate it. It was tasty but just as good as the ones I've made at home or any other good cupcake. I really didn't think twice about it. Someone walked over and looked at the box and started freaking out and saying, "Oh my God, these are from Magnolia!" Suddenly 3 other people dashed over and grabbed cupcakes and began to orgasm while eating them. It was so lame. No one said a word about how great the cupcakes were until someone pointed out where they were from. Sure, they are good cupcakes but I wouldn't go out of my way to buy one. I think at this point many people are curious about them or have become obsessed because everyone else says they are the 'best' cupcakes. I liken it to when people buy extremely ugly clothes just because they are from a certain designer. They feel they are getting the 'best' because other people say it's 'the best'.

Answer 3

Its all the publicity. They are expensive compared to similar products elsewhere. Just like the soup nazi, who got up to $10. for a cup of soup, because of his Sienfeld connection, people think they have to patronize a place like this so they can name drop with their friends.