How come some charities can afford to advertise on TV? And why are people gullible enough to fund this?

Question

If a charity advertises on TV where does it get it's money from too do that? The donators I suppose, do you think that when it was begging for money it told the public that their money or a certain percentage of it was going to go on TV adverts? My guess is it didn't. TV adverts cost a lot of money to produce let alone air, I put it to you that any charity that partakes in this activity is looking after its self rather then what it claims, so you gullible people next time you see a charity begging for money on TV remember that if you are gullible enough to give them money you are just funding TV adverts

M, please read the question, a TV advert costs very much money just to produce

Even if an advert is never aired it costs shed loads just to conceptualize, arrange, film, edit etc

mart8171, I am against charities being businesses you will find a greater and greater percentage of donations going to managers and employers wages. more often then not charities are battling with each other for the publics money

Answer 1

I think charity ads are free. The tv station "donates" to the charity by broadcasting the ad for free.

Answer 2

If they have to pay it's part of their advertising budget.
If they don't make people aware of a need to donate they won't get as many donations.
In effect they raise more money for the charity by advertising the need to donate than they would if they didn't, and more money goes to the good cause.

You do know they pay the people that work for them wages out of the donations don't you? People have to afford to live and there aren't enough rich people working for charities who can afford not to be paid so the charity pays wages out of the donations they receive. If they didn't they couldn't run the charity. Are you also against donations paying for this? :)


------------------------


OK I understand your sentiment, it'd be interesting to see charities' breakdowns of how they spend donations and I agree that there are ways they could reduce outgoings

Answer 3

Interesting, I myself donate to a very big charity who regularly advertise on TV. after I had set up my monthly donation I started receiving "info" packs every month, I rang the charity and asked them to stop sending info packs and use my money more wisely - which they have done, also TV adverts are given free to charitable organisation and they are also VAT exempt.

Answer 4

Charities get air time for free.