I want to increase my knowledge in marketing. What are some good sources that explains newest trends and provide examples? Is there a site or a book that analyses marketing campaigns or strategies?
Spesifically I am looking for marketing info applicable to B2B (factory-dealer) environment.
I already know about basic principles and not interested in textbooks or reference books that talks about Marketing Mix, PEST, SMART etc. I am looking for examples, analysis and practical information. Samples of ground breaking marketing approaches. I do not want to read another book about coupons, mailings, prospecting etc.
2007-02-22
02:38:58
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6 answers
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asked by
djfreex
2
in
Business & Finance
➔ Advertising & Marketing
➔ Other - Advertising & Marketing