2007-02-21 23:04:24 · 7 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
IIRC, it costs £1 to join matalan and get a card.
If you have a matalan card, It proves that you are a registered member of 'the matalan club'
This means that matalan is not a 'shop' in the strict legal sense... It is a 'shopper club'.
I dont know the full extent of the law in this area, but I know that there are cetain legal differences which make it an advantage to be a 'shopper club' rather than a general 'shop'.
2007-02-21 23:11:12 · answer #1 · answered by Vinni and beer 7 · 0⤊ 0⤋
You have to be a member of Matalan to shop there (costs £1) so no Matalan card, no purchase
2007-02-21 23:07:29 · answer #2 · answered by OriginalBubble 6 · 0⤊ 0⤋
You used to have to pay for a card to allow you to shop in Matalan, but now I think it's free so I can't really see the point of it. There must be some technical/legal difference to other shops that they exploit by having shoppers "join".
2007-02-21 23:13:24 · answer #3 · answered by Anonymous · 0⤊ 0⤋
There is not a problem. If there is anything you want there just go to the service desk and a card will be arranged for you. I do not think that you have to pay for it now. It is a hang over for when they were supposedly selling trade items to members. It is now a marketing tool for keeping you on their computer and mailing lists.
2007-02-21 23:14:12 · answer #4 · answered by ANF 7 · 0⤊ 0⤋
I'd imagine they're to encourage customer loyalty, help them keep an eye on their customer's spending habits and assess the effectiveness of their marketing campaigns. The shopping club answer above is a good one.
2007-02-23 00:40:02 · answer #5 · answered by ? 3 · 0⤊ 0⤋
Membership cards. You can't buy there if you don't have one. Think they're free.
2007-02-21 23:08:09 · answer #6 · answered by Anonymous · 0⤊ 0⤋
i think it is so they have your details and they can send you out leaflets and brochures showing you what is going to be in store the following month.
2007-02-21 23:08:07 · answer #7 · answered by Anonymous · 0⤊ 0⤋