Does anyone know good groups to market cruises to?

Question

I am in San Antonio, TX and am looking to market group cruises anyone interested or have any idea who to market to?

Answer 1

There are so many people to market it to, it just depends which cruises you are wanting to market.

For example, a Disney Cruise, you may want to go family groups, or childrens activites. Also, Disney clubs are a good place.

Princess, Royal Caribbean, Holland America, etc. would all be a good choice for groups such as the Red Hats or any group that wants to have a great time, but still have luxury.

Cunard, Celebrity, Holland, etc. may be good with a higher end client, so possibly a country club or something like that.

Just about any place that offers a club will have a specific line that is going to be best for them. So try to first locate different clubs and possibilities for your marketing, then find the perfect match for their interests and what they may be looking for. Some cruises offer more educational classes than others, some cater to families, some cater to people that want fine dining, etc. So you need to learn the key benefits to each line and ship and then find the market that suits that cruise the best, then match it with local groups and things.

It will take some research, but it should pay off for you in the end. If you take the time to really learn all of your options, or the particular options for your marketing group and then come up with a good presentation for them with lots of information for them to look over and ways to get a hold of you, I think you will find it works out quite well.

Good luck!

Answer 2

Why not market a cruise to a red hat group? Class reunions would be awesome on a cruise as well. Good luck!