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In marketing research everything depends on how you create the questionaire and to whom to ask. There are different scales of formulating the questionaire like semantic differentials, adjective rating scores etc;. Like always try to make the answers short in some like only yes or no, accept, reject etc; so that errors in dillusion can be minimised. Sometimes objective type questions are chosen. So it is very important to choose the scale of questionaire and areas that need to be uncovered which will point to the target need of the company. These are then fed into a statistical study of mean, standard deviation etc; from where even more error correction is done of reporting error, reply error etc; by giving adequate weight correction in the statistical study. It is important to choose the right candidates for the questionaire to be projected at. That pretty much sums up marketing research. If you can get hold of a book which is very old, Marketing Research and Control by Jolson of Unvierstiy of Maryland which has a good explanation of Marketing research it will be worth the effort.

2007-02-18 23:28:18 · answer #1 · answered by Mathew C 5 · 0 0

If you are talking about stock market research the main criteria is the actual performance of the recommended stock which you can only evaluate after a certain time. You need to follow the
suggestions of an analyst on paper first; if he was right in the past
he or she will most likely be right in the future.

2007-02-18 22:43:52 · answer #2 · answered by Fred W 2 · 0 1

"whilst there is not any purpose information for something different than an inner experience of it, how do you evaluate and choose despite if or no longer it relatively is valid and actual?" common: If there is not any purpose information for phenomenon X, then phenomenon X isn't an purpose actuality. Falling in love is a bad occasion. we've purpose information for the outcomes thoughts have on the human innovations. we are able to degree the chemical and electric powered reactions that effect in and from the "act" of "falling in love".

2016-10-02 09:19:57 · answer #3 · answered by ? 4 · 0 0

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