Direct mail marketers (i.e. junk mailers) sometimes give you stickers with instructions to do something useless with them. Publisher's Clearing House is notorious for this; you have to find the right stickers (which are strategically placed among the ads) and put them in the right place in order to be eligible to enter the sweepstakes. My favorite is the "Yes!" sticker you are supposed to put on your response. Like I would bother send it in if my response was "No", or even better, like they would cancel my order and return my money because I didn't put the "Yes!" sticker on the form.
This is of course an attempt to make people feel important. But, what is this practice called? Is there a marketing industry term for it? Or some slang term that someone has come up with? Maybe there is a broader term that includes this (besides "gimmick").
2007-02-16 16:40:04 · 3 answers · asked by ? 4 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
I believe it's called "involvement marketing" (not sure though, as I don't have a marketing degree).
The more invested you become while reading through their materials, it helps to cement you as rendering a decision in their favor.
Some of it also harkens back to your childhood when you used to enjoy playing with stickers!
2007-02-16 17:33:51 · answer #1 · answered by Anonymous · 1⤊ 0⤋
It's called a WOMT. Waste of my time! LOL
2007-02-17 00:46:01 · answer #2 · answered by whrldpz 7 · 0⤊ 0⤋
lol i agree with the girl above me lol
2007-02-17 00:47:21 · answer #3 · answered by Tiffany L 2 · 0⤊ 0⤋