Mobile phones are everywhere today and people almost always have their cell phones with them. Has anyone used mobile marketing to reach your customers? What do you think should be the factors to consider when using mobile marketing? What will work and what will not work -- especially from the perspective of the small business owner? Is it something that business owners need to try NOW or should small businesses let the big boys try it out first?
2007-02-14 07:06:23 · 2 answers · asked by imisidro 7 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
I have used this for a national client and I would recommend you hold off. Its still very expensive and the volume is not there. Targeting is not where is should be yet. And contrary to what you hear - many large advertisers are not using mobile. People are still scared and don't know how to effectively use it. There is one cheap efficient way to use mobile - Google Mobile. You can have a sponsored link in appear on mobile phones if you have an adwords account. Its pretty cheap and you pay per click.
Media Post (advertising publication) has a great online publication on mobile - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showTodaysEdition&art_type=38
2007-02-18 13:11:44 · answer #1 · answered by jbrownie415 1 · 0⤊ 0⤋
Actually, the only companies that use mobile marketing are the mobile networks. This is the case in my country. However, personally, and speaking as a consumer, I don't find mobile marketing very useful. Yes, it could be smart to reach audience directly through their phones, but it could also be very frustrating to receive messages that you don't basically need.
Moble marketing reaches out to a very vast number of people. And the only thing you have to focus on with your business is your target audience. Being very specific with your audience is much better than trying to barge in to people's phones. Mobile marketing is just like email marketing. Spamming emails is not very good strategy. Thus, the trend now in web marketing is to ask people's permission first before sending them e-letters.
Mary
http://gbwatch.com/
2007-02-15 00:01:12 · answer #2 · answered by mary 3 · 1⤊ 0⤋