Do you know of any examples where a product failed due to inaccurate research or the failure to perform research? How about an example where a product succeeded due to a solid market research? Thanks
2007-02-13 12:28:52 · 5 answers · asked by sandee 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Businesses that invest time in market research increase their chances of succeeding in international markets.
Researching potential markets can help your company by:
Finding where your products are most likely to sell
Identifying market segments and niches
Determining both domestic and international competitors
Discovering how to overcome barriers to market entry
Understanding customers' needs
Identifying new trends
Establishing fair market prices for your products
To make informed decisions you need knowledge
To gain knowledge you need information
To gain information you need data
Information is strucuted data
Data can be statistical data
2007-02-13 17:19:11 · answer #1 · answered by reachmum 2 · 0⤊ 0⤋
The Ford Edsel is a classic example of a company following its own plan while failing to determine what the market wanted.
The HMS Titanic is a classic example of a company following what the market wanted without a reliable plan.
2007-02-13 15:38:48 · answer #2 · answered by I am, I said 3 · 0⤊ 0⤋
I was part of the original team that named Dentyne Ice's Tango gum . I later read in Latina magazine that this name showed zero respect to the Latino community.
Our test group was based in Canada and frankly, until I moved to the United States, we based our name research on the saying "it takes two to tango", hence chewing the gum would provide romantic possibilities. The gum is very much still around, but maybe not so popular in the Latino communities.
2007-02-13 18:01:01 · answer #3 · answered by gotham158 3 · 1⤊ 0⤋
the importance are which you will desire to have an rather sparkling objective which you would be discovering. then you definately would desire to have some onjectives which will help you to realize the objective. come to a call which merchandising reserch you would be making use of working example, Questionnaires, obeservation and so on. additionally be conscious of who your merchandising examine is targetted in the direction of, this might help you be conscious of which examine technique you will would desire to apply.
2016-12-17 09:25:16 · answer #4 · answered by ? 4 · 0⤊ 0⤋
The Chevy Nova.
It means "no go" in spanish
2007-02-13 12:37:34 · answer #5 · answered by Anonymous · 1⤊ 0⤋