Why when you go into a supermarcket is the fruit and veg section first?

Answer 1

Supermarkets spend a lot of time and money on their layout.
there is a lot of research into how and why people shop in supermarkets.
needless to say, the layout is NOT designed for your convenience, it is designed to extract the maximum amount of money from your pocket.
This is why the milk and bread will usually be at the back of the store and at opposite ends of the store - meaning that you have to pass several other aisles of goods to get 'the essentials'.

Vegetables are not always in the first aisles, though. In my local Tescos, Fruit and Veg are located midway through the store

edit - to joe buck:
a LOSS leader (not lost leader) is an item which is sold for a loss (or, more usually with only a very small markup) to get people to try it (so that they will switch to that brand) or so that they will buy an associated product (buy a frozen chicken, get a pack of gravy mix free).

Answer 2

I have been reliably informed (by a supermarket manager), that it is because fruit and veg look attractive. I personally find it annoying. I go to the back of the store where the fish and meat is on display and, depending on what I buy, I then have to go back to the veg and pick out suitable veg.

Answer 3

It's a marketing thing. Fruit & veg look good, so they're up front to attract you in. Same thing applies about the "essential but unattractive items" like bread & milk, they're always at the back so you have to pass several other aisles on they way, hopefully buying something else along the way. And the cafe/restaurant if they have one is near the front so the attractive smells invite you in.

Answer 4

Supermarkets spend a fortune on psychological research and employing psychological tricks to get more money from us.

They also watch like hawks how people move about a store, and then re-arrange if they think they can squeeze even more cash from our wallets and purses. They want to control our state of mind too, butting us in a good state, helping us feel good about their store and that purchasing experience. All helps us spend a little extra.

Natural stuff first instills the impression of freshness - not a bad 1 to have, even if some of their other stuff is as old as the hills. If they want you to buy it, it is because there is more than sufficient profit in it for them. That's why in department stores around the world you usually find the fragrance counters as you enter the store. Loaded with profit and fragrance helps us feel good.

Hope this helps. Rob

Answer 5

It looks so nice, and so pretty, and so inviting. I'll have some apples and fresh spinach and herbs in my basket in no time flat. Maybe even fresh parsley, which my husband thinks is nonsense.

Tends to make my meals healthier, because I see it first.

And, the bakery is on the other side of the store, almost the last thing you see. So a bag of donuts or custard filled long johns get bought, for dessert. They pipe the bakery smells right out thru the exit doors. Maybe you'll turn around and get some. Or, if you're just passing the store, you may smell it and come in.

Answer 6

Yes but I always go round backwards. That way I go past the junk stuff first and end up at the useful stuff like fruit and veg so I can buy loads of that and not get caught up at the end with the crisps and chocolate.

Answer 7

The first thing I see when I go into the local grocery store are the cigarette cabinets, then the deli, then the toothpaste/x-lax aisle, then the fruits/veggies. Our store is so screwy, they've got the diaper/feminine hygine aisle right next to the meat department.

Answer 8

Because if they had the candy and snack section first do you really think the fruit & veggies would have much of a chance of being bought? I think not.

Answer 9

Yes it is I always notice all the squashy things are in the first couple aisles
Then all the heaver items are always in the last aisles so by the time you get to the checkout some things are already squashed

Answer 10

product placement.. fruit n veg = health......

but its not the case in all shops now, as they put the magazines first.... and bread is always at the back of the shop, so you cant just pop in for a loaf of bread, and come out with nothing else!

product placement, we are all victims to it!!