Our local paper ran a story last week. About a man who started an internet campaign saying he wanted to propose to his fiancee during the Super Bowl and asked for donations to pay for the ad. He got to about 75,000.00(not a bad haul, but only a drop in the bucket compared to the cost of a Super Bowl ad)when a corporate sponsor paid for the ad, the ring, and planned to tape her response live. They said it would appear in the 4th quarter but never played. Did anyone else hear about this? And does anyone know what happened that this did not occur. Thank you.
2007-02-04 14:42:22 · 9 answers · asked by Michael S 3 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Here is the Super Bowl proposal site just incase you are intersted in the back story (you should find some answers here).
http://mysuperproposal.com/
Best wishes!
2007-02-04 14:53:45 · answer #1 · answered by Heart is my Art 3 · 2⤊ 1⤋
Here is the info from the site (it's not gone; I got right on):
As everyone’s noticed, CBS did not air the proposal this Sunday during the game. It turned out to be a lot of fun, anyway. My girlfriend and I watched with my family and some family friends at their house. During the game, CBS called several times to say that they might air it - maybe during the game, maybe after the game - the roller coaster kept my nerves on a highwire, but by the 3rd quarter, we knew it wouldn’t be shown.
However, I do think that everyone who’s been to this site and supported this effort deserves to see the proposal - there’s been such an outpouring of emotion that it would be unfair to let it all slide into nothingness now. And so, we come to my backup plan.
Obviously, both my girlfriend and I are huge NFL fans, and so if it couldn’t happen at the SuperBowl, I kept thinking to myself - how could I make this just as special, if not for the whole world, then at least for her. Last week, I came to the conclusion that the idea of a commercial on TV would fit both my aims; to make this incredibly special for her, and to let everyone who’s been following the effort so far be able to at least see how it plays out. Thus, I decided that a TV spot on my girlfriend’s favorite television show - Veronica Mars - would be appropriate.
For those of you who may not know about Veronica Mars, it’s certainly not the type of show your average NFL fan would watch. However, when my girlfriend started watching while I was working late on my computer one night, I found myself drawn in - I don’t watch it with her religiously, but I admit that the writing for the show is top notch and the characters certainly create both drama and sharp-witted comedy. It’s no SuperBowl, but it is something that means a lot to her and that makes it the perfect venue. After all, this was never meant to be about anything else but showing my girl how much she means to me.
Thus, tomorrow I’m going to a local studio to shoot an ad and this Tuesday (just two nights away) between 9PM and 10PM, you’ll be able to see the commercial air during Veronica Mars on the CW network. The trick is that I could only afford the ad space in my local market (which I still can’t reveal). Luckily, it’s not a huge market, so it was totally affordable (in fact, I couldn’t believe how little a 30 second spot cost - less than 1/4 the price of a small diamond ring). But, right now Joe is working to get in touch with CW executives and make it nationwide - yeah, he never gave up on me, even after his business goals fell through. Having someone like that behind you feels… amazing. I don’t know why he cares so much about me and about this proposal, but it drives him. I can hear in his voice when we talked on the phone tonight how much this meant to him - not the money on the backend or the product placement in the video or the launch of his company Storybids - but, instead, the pure honest drive to see that my girlfriend has one of the most special moments in her life delivered to her in the best possible way.
So - I will update you all tomorrow (or Tuesday) with whether the ad will play nationwide. Even if it doesn’t, you’ll be able to see both that, and her response on the web by Wednesday. To everyone out there who sent so much goodwill and care to this project, I wish you the best. Thanks for all your great wishes, and keep an eye out. We may have lost the fight for a place on the SuperBowl, but we can still share in what will probably be an even more special moment together on Tuesday night.
BTW - If you believe in this and want to see it go national, go to Warner Brothers’ web site (they own the CW) and click on contact us for the email addresses of your region’s contact person.
2007-02-05 11:16:53 · answer #2 · answered by dashelamet 5 · 1⤊ 0⤋
JP's deal fell through to have a commercial appear during the game. CBS was still calling JP during the game to say it "might" still happen. By the 3rd quarter, it was a no go.
2007-02-05 10:31:49 · answer #3 · answered by sandyfong_sf 1 · 0⤊ 0⤋
I heard about that. I was searching the web because I thought I missed it and wanted to see what happened.
2007-02-05 15:14:59 · answer #4 · answered by dic h 1 · 0⤊ 0⤋
Check out the link below. Too much for me to go into but the guy explains it on his blog.
http://www.mysuperproposal.com/
2007-02-05 00:38:27 · answer #5 · answered by Kaydee 3 · 0⤊ 0⤋
If you haven't seen it - I got the email from JP's sponsor, Joe, who was helping him out.
http://www.searchmarketinggurus.com/search_marketing_gurus/2007/02/that_proposal_y.html <--Check out JP's proposal
BTW, his real name is Rand...:)
2007-02-06 23:03:20 · answer #6 · answered by storyspinn 1 · 0⤊ 0⤋
his blog is gone and I cant find any info about it ANYWHERE! I would like to know what happened too!! If anyone knows let us know! The website www.mysuperproposal.com does not work so please do not direct me there! If anyone heard more we would like to know!
2007-02-05 10:12:49 · answer #7 · answered by jillsark 2 · 0⤊ 0⤋
I just learned it wasn't shown. CBS owes him a big refund!
2007-02-04 19:01:26 · answer #8 · answered by Anonymous · 0⤊ 0⤋
.. It is (OK ) to make A grand announcement to some body....(sic. ) But there is more to life than this!.Your A kid.... stay away!
2007-02-04 15:12:44 · answer #9 · answered by cr-bren 2 · 0⤊ 2⤋