OK from a moral point of view, the decision of Carphone Warehouse to withdraw support from the controversial show Celebrity Big Brother (UK) was clear to see - but will it have been a good decision commercially speaking? After all, the programme's viewing figures during the final stages (ie post sponsorship withdrawl) were high (they went up, of course!). On the other hand, will the extra "free" publicity that the actual withdrawl itself gained them - plus the perception of them as being "morally commendable" and therefore "OK" to deal with - more than offset the fact that they no longer appeared as the programme's sponsors at that stage? I'd love to hear some hard evidence to support your views too - if possible!
2007-01-31 22:44:29 · 8 answers · asked by big pup in a small bath 4 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
I totally agree with your point that it was more valuable to them to withdraw their support. It has raised their profile massively.
It was a very clever marketing move.
2007-01-31 22:54:36 · answer #1 · answered by Fran 4 · 0⤊ 1⤋
Michael Douglas BQ: Calum Worthy
2016-05-24 01:21:37 · answer #2 · answered by Claire 4 · 0⤊ 0⤋
I think their decision to withdraw was a fantastic advertising coup for them (at no cost)! They probably benefited more in terms of image than if they had stayed with Big Brother had the issue of racism not occurred.
2007-02-01 03:27:30 · answer #3 · answered by Eric L 1 · 0⤊ 0⤋
They had no option but to cancel, but then as well as the money they saved in so doing, they then got a load of free publicity that their own withdrawal created. They're not as silly as some people think!
2007-01-31 22:59:54 · answer #4 · answered by wunceinawhile 6 · 0⤊ 0⤋
Knee jerk re-action, if they stayed the length of the program the benefits of being associated with Shilpa Shetty would have been enormous.
2007-01-31 22:49:26 · answer #5 · answered by Anchor Cranker 4 · 1⤊ 0⤋
thay sponsered them for advertising so i dont matter what thay do there still getting the publicity ,i mean we are talking about it. there is no such thing as bad publicity
2007-01-31 22:54:21 · answer #6 · answered by ghandi 2 · 0⤊ 0⤋
I bet they go back to supporting BB money talks.
2007-01-31 22:49:03 · answer #7 · answered by Ollie 7 · 0⤊ 0⤋
I'm not bothered about all that, I just miss that groovy little phones antics. : )
2007-01-31 22:54:22 · answer #8 · answered by pageys 5 · 0⤊ 0⤋