Can you sell a poor FOOD product more than once?

Answer 1

You can, but it's not likely. Around 80% of new products fail (source IRI).

Here is the exception: When the poor food product fills an unmet market need, people will tend to buy it over and over until a viable alternative comes along.

Look at the awful-tasting sugar substitutes from days of yore. People bought saccharin again and again until something newer and better-tasting came along (aspartame/Nutra-Sweet), and then something better came along to replace that (sucralose/Splenda).

It's the only way to explain the atrocious low-carb glut of new products that were introduced in 2003-4 and by 2005-6 most of them had disappeared.

Answer 2

As a marketing professional, I had this exact problem once. I was the brand manager for a soup. My analysis of sales data pointed to some problems...and when I looked more deeply, I could see that the product simply did not have the quality of the rest of the products the company sold. They had rigged up a temporary setup to make this soup..and truly that did not work.

Retailers bought the product to try to compel Campbells to lower their margins a little and let the retailers make more $.

I convinced management to get rid of the line of soups unless they were planning to really create a proper line got manufacturing it.. I told the president...to buy me a soup company, and I could sell soup...but that the current product was dragging the branding of the entire line down.

he finally agreed.

Answer 3

If you do, and if you have a business, then you will be out of business if you get caught or someone complains.

Maybe you should give us the name of your business so none of us will shop there and buy your recycled poor food products.

Answer 4

yep, who would have thought people can sell decaying animals and then people eat it time and time again.