what dose Messaging Goals of a product mean?

Question

what dose Messaging Goals of a product mean?

Answer 1

I think it means that they have certain things they need to do like advertisements etc to get their product across to the public

Answer 2

Although I'm not familiar with the exact term, based on my own professional experience, I'd imagine it have to do with POSITIONING: Product attributes and benfits (to the target consumer). In a good campaign this positioning would be reflected in all promotional efforts, eg, advertising, in-store promotion, customer incentives, PR, etc.

..... The goals of message would be to create A) awareness, and B) the desire to purchase in your target customer.