do you think custoizing your own show will make the fit better?

Question

do you think this personalization feature will lead to greater sales for a shoe company?

Answer 1

It depends on how you customize it.
I think that it could be a good idea, but the actualization of that idea (how you pull it off) may be difficult. Would I have to try on the shoe and then wait a few weeks to get it? That might not work because women buy shoes as a split decision (usually). Is it a work/orthopedic shoe? That could work, but again, the wait and cost would have to be factored in. I don't know if it will lead to greater sales, but it would be an interesting niche.