I need "wine stories", (Not "drunk on wine" stories) to move some inventory.?

Question

I have found that knowing a silly little factoid or personal thing about the wine-maker, varietal, label artist, etc to throw out there when you are talking to a guest about wine often sways them. I've got close to 600 bottles to work with. I'd like to hear some (TRUE) and hopefully fairly brief stories that can motivate my employees to move some juice.

We are hand selling things. This is not a retail environment.

More proof that nobody reads questions, just going for the points. We have every kind of wine you could imagine with 600 bottles. All the first growths, Cristal, Chateau d'Yquem, Dulce,Bolly,Conumdrum,lots of Merry Edwards, lots of Schug....oh forget it. I meant something like this.
Yes, I just tried the "Scouts Honor". Nils Venge named it after his dog. I go away now.....thank you come again.

Answer 1

Add a link to your wine list, then let us contribute anecdotes regarding the wines on the list.

For example, Chateau d'Yquem (my personal holy grail) is so rare the each VINE produces the equivalent of one glass of wine. Each GRAPE (rather than each bunch of grapes) is hand harvested during a process that can last for weeks and involve up to 13 passes through the vineyards, to ensure that the "Noble Rot" has infected each grape and caused the skin to shrivel and the juice to become intensely concentrated.

Answer 2

Im in the business, I would recommend not so much a story, jus push rave reviews, you can always promote a good vino, maybe give your employees the rundown, "wine for dummies", If your a restaurant gie them over view of the fact that WINE AND FOOD SHOULD ABSOLUTLEY COMPLIMENT ONE ANOTHER. You know that for a fact, if your a speciality store than thats a challenge, I would say just um... mayeb have a contest whoever sells the most individually get s a day off or whateve you know your employees, it is hard your should arrange to have a wine tasting I will tell you if they can stay some of your inventory with an expert, without a lot of financial loss to you they be apt, to spending on few bottles try it, your inexperienced wine drinkers wont take risk, good luck, especially from employess who are unsure of themselves

Answer 3

It would be helpful to know what wines, makers and vineyards you want to move.. I manage A Fine Wine and Spirits Shop, I buy every interesting and quirky wine book I can and leave it at the store for our staff and customers to read. The latest I bought was Marilyn Merlot and the Naked Grape. It's full of the kind of info you're looking for. I'm adding a link to the author's website, on the condition if Pontac answers this question you credit him with the link. He is the Author of the book.

http://www.winelabels.org/


My store carries HUNDREDS of wines and we have no where near every conceivable wine.

Answer 4

I'm not sure if this is what you are looking for but her goes,

Every year for New Years my group of friends gets together at a house and has a wine party. We each bring our two favorite bottles of wine to share with the group. We make food we try new wine and we all laugh and talk all night. The best part is i generally have at least one new favorite wine to add to my list at the end of the night.

Answer 5

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Answer 6

Since you didn't provide an info (vinevard, varitiels...) I would suggest the health benefits of wine, especially red wine. Good for your heart, at reasonable levels.

Answer 7

Stories wont do it mark everything up and then put a reduced sticker next to the new prices...retail magic at your disposal

Answer 8

Open a bottle and get people to try it. If its any good the sample will do the selling for you.

Answer 9

any names for the wine you have?

Answer 10

it would help if you told us the winemaker or varietal you are trying to move