How do i get someone to sponsor my ice hockey team.?

Question

I am the captain of a hockey team in NYC, and we really need some help with league fees/jerseys... how can i find someone to help with these costs, and in return get advertising through our team name/ jerseys.

Answer 1

Pound the pavement, darlin. Go door to door and have a jersey with you to show them where their name will go. Talk to someone from the league who can set you up with the right paperwork to bring around to the merchants, and how the jerseys are done. No need to re-invent the wheel! Plus most of the merchants will have done it before.

My dad owns a company and sponsors lots of teams but he wouldn't respond to a letter. The players show up with paperwork in hand, and he never turns them down unless he has already done a team in that league for the year.

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Answer 2

It depends on how old you are and what you can offer the sponsor. If you are under the legal drinking age, or don't care to go to a sponsors bar, you don't have the option of approaching a business that would recoup some expenses by your team going there after games and spending money. that's a classic strategy for adult teams in a number of sports.

I would approach the league and ask them what other teams are doing and if they know of any former sponsors who are without a team this year. then just contact the same kind of businesses as the sort that already sponsor and as them if they would be willing to sponsor. Be sure to offer them some input into what goes on the jerseys, within the rules of your league etc.

Good luck

Answer 3

I had to do this with an environmental organization a friend and I started last year. First of all, write a well- written letter about your team, goal, achievements, and expections. Then send it out to local businesses asking for assistance to support the community team. Most small businesses will support you because it's a tax write off. =) Good luck!

Answer 4

The best approach before going to any potential sponsors is decide on a structured approach instead of just going and talking/asking for help. Companies- big and small like to see things on paper like a roadmap and what they are getting into and why. So, you can take the below path:

1. Make a powerpoint proposal or a word document outlining what the team is all about. What are the goals, plans for next 2 years and strategy to imporve the performance the team to reach the next level

2. After that, for a softer touch, take pictures of the team, star players and list their individual goals and what they like etc. This gives an insights into what the memebrs of the team aspire to for the sport as well as in life and their funny one lines or anecdotes gives potential sponsors an insights into the actual team memebrs and develops a rapport.

3. The last part should be one general statement/idea on why the company/organization should invest. Tailor this depending on which company you appraoch.

3. Next, make a shortlist of potential sponsors based on local area small and bib companies, community organizations, local churches. Outside local area, make a list of sports apparel companies, sports shoe makers, and professional league sports management companies. Research into comanies whose missin statement is community outreach programs, fostering and developing local youth, encouraging sports in life etc

4. If local, take appointments and visit in person, walk the person thru your presentaion explaining why they should invest and what is in it for them.

5. Appeal to their community outreach program or their mission statement that may be catered to community service etc.

6. Follow up with a thank you letter/phone calls and asl them when you can call them for further follow up.

7. Invite them to see a match and introduce to the team after the play to show them a chance of what they would be helping

Hopefully, you will get a sponsore. All the best.

Answer 5

On foot. Go from business to business, in person. Be sure to have a speech prepared. Let them know that you're looking for and what you can do for them in return. Be sure to get it in writing/make a contract. That's the best thing to do. Dress nicely...be professional. If they say no, tell them thank you and bid them a good day. Most often...banks, sports bars/grills, liquor stores, and your popular chain stores are the most likely to be in a position to help. Good luck!!