how many people still use yellow pages?

Question

I was curious the percentage of people use yellow page directory to find things and also the percentage of people that use online search engines instead.

I would like some statistical data for the number of people using yellow pages versus google for example. If you have that, this is the info I'm looking for.

Answer 1

Dollar for dollar, if your business is local specific, the Yellow Pages is the first place you should spend advertising dollars. If you're a machining manufacturer, just a simple listing is fine but if you're a beautician, garage, financial planner, insurance agent, health clinic, HVAC company, etc., it pays more to place an effective ad in the Yellow Pages.

If you think about it, when the last time you had your heater go out or your roof leak in the middle of the night, did you hunt for a newspaper, billboard, RTA bus or turn on the TV/Radio to wait for the guy who advertises on those media? No, you grab the Yellow Pages and look up the ads for roof repair or HVAC technicians.

I placed ads in both my local Embarq book (utility book) and Yellow Book (aftermarket) and got a 60% more pull from the Embarq book over the Yellow Book. How do I know? I ASKED my customers which book they saw my ad in!

Answer 2

I would think that the majority of people (over 50%) use online search engines versus the Yellow Pages. However, we need to also realize that not everyone has a computer (or access to one) and of those who do have a computer, not all of them go online with it. There are still people who believe the internet is a scary place for sinners and criminals. Although laughable to us, it's a sad reality. :-)

The last time I used the yellow pages was at a hotel that didn't have internet.... it was annoying to do something manually.

Answer 3

This Site Might Help You.

RE:
how many people still use yellow pages?
I was curious the percentage of people use yellow page directory to find things and also the percentage of people that use online search engines instead.

Answer 4

I use both if it is local i will look in the yellow pages in my phone book but if i am looking for something that is not in my phone book i will use the online yellow pages....i love them i dont know what i would do without the yellow pages...lol

Answer 5

I still use the yellow pages. You cannot find all of the numbers on the internet that you can find in the Yellow Pages.

Answer 6

The answers you receive can bea greatly distorted. If the peson answering sells yellow page ads, the numbers will be inflated.

About 4 years ago we tracked all incoming calls to our office and asked how the 'caller' heard about our comany. We also kept record of our 'direct mail' ads. When the numbers were compiled we discovered our greatest response came from our own direct mail ads. Our closing ration was also higher on the same ads. YP calls did not produce the volume of incomeing calls expected.
When it was time to renew the YP the rep was shocked to see our numbers. We decreased the size of the YP ads and reduced our costs. We transferred the money to more direct mail ads and have jenjoyed a nice increase in sales.

Answer 7

I still find the Yellow pages useful, but I prefer to use a search engine (Yahoo or Google).

Answer 8

Reverse Phone Number Look Up Services

Answer 9

I actually used to work for the Verizon Superpages and you would be surprised at the numbers they generate for user's. That is why they are still able to charge such high prices for the advertising. When I say hi i mean like $30,000 for a full page color ad. Thats the cost of a car. And that only lasts for one year.
So to answer your question YES they do still get readers.

Answer 10

I always use Yellow Pages if looking for somewhere for a specific job. Just habit I suppose. I don't use it for bedtime reading or anything!!