Can anyone recommend any good books about advertising and marketing that would translate well on the graphic design front? I'm a graphic designer and would love to learn more about the INs-and-OUTs of advertising/marketing....just not too heavy into Supply vs. Demand and really heavy economics. I'm sure that's part of it too I just think that's more business.
I'd love to learn more about recognizing trends, reaching your audiences, methods and practices...that sort of stuff.
Thanks!
2007-01-09 09:04:44 · 7 answers · asked by gdesigner 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Seth Godin - The Purple Cow, Big Red Fez, Permission Marketing etc.
2007-01-09 14:21:23 · answer #1 · answered by Byron W 3 · 0⤊ 0⤋
What is Advertising? At your first look, it might look as though publicizing and promoting are one and the same. In fact, promoting is continually marketing yet showcasing is not continually advertising. This is on the grounds that publicizing is a piece of the advertising train and is its own novel procedure of making the item be known not markets and buyers in particular areas. What is graphic design? Graphic design is more than that. When you take a gander at publications for move occasions with each one of those WOW illustrations on them, someone has made those and tought of the creation. The text style utilized some place, the hues in an advert. The look and feel of a flyer/pamphlet/publication is something a visual creator handles.
2016-05-22 23:51:48 · answer #2 · answered by ? 4 · 0⤊ 0⤋
I would recommend you several Marketing Tools/Channels
1. Referrals
Read good articles:
- Ten Ways to Use LinkedIn by Guy Kawasaki
http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
- Knowing Your Client's Connections Can Increase Your Referrals http://www.marketingprofs.com/7/mccord2.asp
2. eLance.com
3. Outsourcing
Contracting with established advertising & marketing businesses (advertising agencies, creative houses, website design studios, print agencies etc.)
2007-01-09 16:09:48 · answer #3 · answered by Sergey Kapustin 2 · 0⤊ 0⤋
I'm in advertising school and I can reccomend three books,
Truth lies and Advertising
http://www.amazon.com/Truth-Lies-Advertising-Account-Planning/dp/0471189626
Hitting the sweet spot
http://www.alibris.com/search/search.cfm?S=R&qwork=8160611&qsort=p&siteID=KLVmR9fE2yU-ahZ9Mf2qnL_zGm8sFBmA4Q
And
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/0471281395/ref=pd_sim_b_1/002-3939425-1650459
2007-01-09 09:12:04 · answer #4 · answered by Soundjata 5 · 0⤊ 0⤋
Im a graphic designer, and the only real way to learn is OJT (on-job-training) the books rearly help with these types of stuff.
Suggest:
http://www.compinfo.co.uk/computer_books.htm#elpub
http://desktoppublishingforum.com/
http://www.designforum.com
http://www.fox.co.za
2007-01-09 09:20:22 · answer #5 · answered by chainciw 2 · 0⤊ 1⤋
search google books
or search on google for tips for marketing, there's a lot of articles online
2007-01-09 09:10:29 · answer #6 · answered by B for bernadetta 3 · 0⤊ 0⤋
Free books will be available at http://ewebsmith.com soon. sign in for updates.
2007-01-09 21:15:12 · answer #7 · answered by Anonymous · 0⤊ 0⤋