what is the role of creative director in ad farm! ?

Answer 1

A creative director has three jobs. Great ones do all three of them well.

First, they can quickly interpret a client's communications strategy and then take a look at proposed creative work to see if it aligns with that strategy. A smart creative director will make sure the solution is on strategy, even discarding more so called "creative" executions that miss the business mark.

Secondly, as you'd imagine, when a creative director rejects or suggests modifications to work to bring it more into line with the client's strategy or to boost its creative impact, there's the possibility for hurt feelings, digging in, or full-blown tantrums from the creative team. Here, a great creative director will be a deft manager of his or her staff, with an ability to get his team to see how their work is falling short, so it can be improved without bruising their egos. This, in many respects, is the most difficult thing a creative director has to do. Simply put, it's to make the work better without tromping on egos and feelings.

Thirdly working with clients and other people in the design firm or agency to educate them in order to pave the way for great work.