I worked a lot of retail when I was younger. It could be that the manufacturer/vendor has an agreement with the chain of stores to display their product on an endcap where it gets more visibility and there was simply no other place to put it.
Product placement in aisles is very well thought out. But endcaps are more 'fly by the seat of your pants' sort of a thing.
Also, it could be cross merchandising. The thinking is why put a pet supply at the end of the pet supply aisle since it's so close to where it sits on the shelf? Better visiblity to put it in a different location.
2007-01-05 16:20:19
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answer #1
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answered by Frame313 3
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If it was on the end of the isle, most likely it was on sale so that people would see it. Also, they may have had an overlaod so they needed somewhere else to put some more. I'm sure if you headed over towards a meat section, there would be more over there. I've seen things in odd places all the time. There's no formal layout, and to be honest, I think that random things are placed in random places for the customers. I mean, if you are done your shopping, and you want to go get your dog stuff, you may see the pepperoni and realize that you forgot something else. That's my best guess. I'm a psychology major so I often tend to think in psychological terms.
2007-01-05 16:12:11
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answer #2
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answered by JulieW 3
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Having stocked my fair share of endcaps I must say that products on them rarely go at the end of the aisle they are located. This annoys me as a shopper but apparently it has something to do with "good marketing".
A scenerio:
Shopper: "I just need to go pick up some food for Fluffy and then I'll be on my way home."
Pepperoni stares from the end of the aisle.
Shopper: "Hm... Pepperoni sounds good, I guess I'll get one.... or three."
Pepperoni: "That's right! EAT ME!!!!"
End scene.
2007-01-05 16:15:19
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answer #3
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answered by dagnyroyce 1
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That's how I spell aisle, I'm not clever enough to know how the dictionary spells it. My favourite aisle? Well, I'll let you off this once but you will learn: beers, wines and spirits.
2016-03-14 02:12:26
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answer #4
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answered by Anonymous
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That type of pepporoni does not need to be refridgerated, I don't know why, that kind of creeps me out, but that's what they say. In my grocery store, I find it in a weird end cap display also. But not by the DOG FOOD! Haha, that is just poor thinking on the store's part. Funny, but poor thinking.
2007-01-05 16:17:22
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answer #5
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answered by rik e 2
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Ha Ha, I wouldn't be so sure about that. If your curious why don't you buy some. Hey, maybe the stocker was in a playful mood... anyways shouldn't be refrigerated?
2007-01-05 16:14:25
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answer #6
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answered by Anonymous
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thats classic
2007-01-05 16:11:06
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answer #7
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answered by steelersfan512 3
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