2007-01-05 07:35:52 · 9 answers · asked by Anonymous in Food & Drink ➔ Other - Food & Drink
I just watched something on coffee last night on National Geographic! The documentary included Starbucks. It is not just more successful, it is the most successful! Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world! Starbucks makes as much profit as the coffee selling manufacturers such as Folgers, Maxwell, Nestle, and Sanka! Their success is based upon the specialty coffee. That's it in a nutshell.
2007-01-05 07:55:43 · answer #1 · answered by Guess 3 · 2⤊ 0⤋
Firstly, I agree with Halley and Konrad too. I think they start with planning strategy. They have main strategies. First one is to establish standards. If you go anywhere in the world, you will drink the same coffee. Even in the same cup. Because they use own cups.They provide the supply by importing. Other main strategies include two things: shops are very close to customers, people can find them whenever they want, and the prices are at a middle level that everyone can buy. With this strategy as, in time the customer loyalty occurs.
I read in Forbes , they explained in detail with 3 topic as A Place For Everyone, Ambiance, Consistently Convenient.
Also in Business insider, they explained in a summary with 11 features.
I hope I could help.
2016-10-27 23:19:46 · answer #2 · answered by Jamie 1 · 0⤊ 0⤋
I live in Washington state and there seems to be one on every corner...literally. I have seen 3 at the same intersection. They now sell their coffee in grocery stores. Even the small hicktown I live in has 3 Starbucks.
2007-01-05 07:38:46 · answer #3 · answered by Ryan's mom 7 · 1⤊ 0⤋
Advertisement, they seem to have better and cleaner stores because they play soft music and its dem lighted and they have like a sit in area there...its just really nice to go and drink coffee there. But also because its STARBUCK'S!
Hope I Helped!
Haley
2007-01-05 07:46:30 · answer #4 · answered by ♥ Haley ♥ 1 · 0⤊ 0⤋
I read the autobiography of the guy who started it.
He was REALLY into coffee, the growing, roasting, brewing, serving
He payed attention to making the stores nice places to be also, soft chairs, etc, dunkin donuts doesn't have that
2007-01-05 07:38:31 · answer #5 · answered by kurticus1024 7 · 1⤊ 0⤋
people say its the best tasting coffee and its the one of the most expensive so some people think the more the money it costs the better it tastes, for me its ok but it gives me a headache for some reason
2007-01-05 07:43:34 · answer #6 · answered by Anonymous · 0⤊ 0⤋
it makes better cappachinos.
idk how you spell it.
it makes more cuz they're everywhere.
Even in Mexico
2007-01-05 07:41:23 · answer #7 · answered by the fresh. 4 · 0⤊ 0⤋
advertising
2007-01-05 07:37:42 · answer #8 · answered by ? 7 · 0⤊ 0⤋
Liberal suckers...trendy fools..there coffee suck..dude..I make my own espresso..and they are socialist...
2007-01-05 09:42:22 · answer #9 · answered by Kingofreportedabuse 3 · 0⤊ 1⤋