By which I mean things like cashback deals on mobile phone contracts where if you want to actually pay the monthly amount you are supposed to pay then you have to keep all the bills (and they know you won't bother) - things like that?
2007-01-04 03:12:32 · 3 answers · asked by artegall1 1 in Business & Finance ➔ Credit
I had a mobile phone contract for a year. At the end of the 12 months, I wanted to change to pay as you go. I was told, at the end of my contract rather than at the beginning, that I needed to write in one month before I wished to cancel or pay administration charges. I ended up paying 13 months instead of 12.
Another example are those scratchcards you get in newspapers and magazines that say you have won a prize, ranging from a DVD player to a holiday, but you have to call a premium rate number which costs you a fortune, only to find out that you have won a biro or something stupid.
Hope this is what you wanted?
2007-01-04 03:24:44 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Yes that is apathy marketing. Also look at:
Interest free credit if you pay your account within 12 months and then it is very difficult to make the payments - you have to go into the shop or something. Used by many large electrical retailers.
Cash back after 5 years - used in kitchens etc.
Upgrades within 5 years if you purchase a warranty - used by a major hi fi retailer who offers your cash back when you upgrade within a few years.
2007-01-04 04:12:59 · answer #2 · answered by Biz Guru 5 · 0⤊ 0⤋
Rebates. Any and all rebates would fall into this kind of marketing. Will you really go to the trouble of sending in for the rebate?
2007-01-04 03:15:27 · answer #3 · answered by Phoenix, Wise Guru 7 · 0⤊ 0⤋