What is the difference between emic and etic approach in relation with marketing , Which 1 to use and when?

Question

Hi just need a brief discription about the emic vs etic approach and when to use these approaches, it wouldbe a great help if someone provides me with some information, Thank

Answer 1

http://en.wikipedia.org/wiki/Emic_and_etic

First off, I think you need to rephrase your question to better describe what you're looking for. Emic and Etic are actually behavioral approaches, which can be used to describe certain marketing methods, but they're high level concepts, which rarely get down to the true grit of a campaign. Break this up into a question that embraces a single, clearer idea and I think you'll get better responses.

Answer 2

Emic Marketing

Answer 3

"emic" describes behavior in terms which will make sense to the actor (do-er of the behaviour)...

emic perspective focuses on the intrinsic cultural distinctions that are meaningful to the members of a given society

"etic" describes behaviour in terms which makes sense to the OBSERVER.


"Scientists interested in the local construction of meaning, and local rules for behavior, will rely on emic accounts; scientists interested in facilitating comparative research and making universal claims will rely on etic accounts." - wikipedia