Have you heard of Enviga by Coca-Cola?

Question

How does it burn calories? I just saw it on the news.

Answer 1

Enviga is a Nestea carbonated canned green-tea drink being jointly marketed by the Coca-Cola Company and Nestle Switzerland. [1]. According to industry analysts, Enviga is intended to target younger, active-lifestyle consumers. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans. [2] However this applies to three cans, not one. The loss for just one can is about 20–33 calories.

According to trade journal 'Beverage Digest', flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks - with cold tea the fastest growing non-carbonated beverage category in the US during the first half of 2006. Prior to launch, Coke had been trailing and losing market share[1] in this space to Pepsi, Arizona and Snapple.

Lawsuit over health claims

The Center for Science in the Public Interest (CSPI) has threatened a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product[2]. The group claims that if Coca-Cola and Nestle stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product.

Answer 2

i*ve never heard of it !

Answer 3

no