2007-01-03 02:03:19 · 4 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
A white paper and some links to help you:
2007-01-03 06:53:07 · answer #1 · answered by mktgurl 4 · 0⤊ 0⤋
As a marketer, segmentation is crucial toaddress when attempting new initiatives and product launches. Otherwise, your hard work may not lead to necessary revenues to justify the expenses of the initiative. Some common segmentations as:
- Consumer segmentation
- Product segmentation
- Target market segmentation
- Demographic and psychographic segmentation
Try to think in terms of Venn diagrams when creating segmentation strategies. This will help to visualize your target market/customer/demographic etc.
2007-01-03 16:03:45 · answer #2 · answered by Wesley W 2 · 0⤊ 0⤋
whatever makes sense to your business. And keep splitting them down to segments until they are too small to matter (eg revenue generate) or its too much work to justify doing. Segments should be actionable and distinctive otherwise they are not worth doing.
Examples are airlines who invest lots in frequent flyers...
2007-01-04 03:43:07 · answer #3 · answered by robert m 7 · 0⤊ 0⤋
Depends what context
i work in marketing and we Segment audiences (customers) by different characteristics, could be age, geography, socio-demograhic. You could segement by race, religion, sex - anything. Its simply grouping together.
You could segment the TShirts in your wardrobe by colour or brand
Get the picture
2007-01-03 10:09:17 · answer #4 · answered by carter 2 · 0⤊ 0⤋