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Your question seems to be too general because marketing and advertising are both large topics. Advertising is one of the four "P's" of Marketing. Price, Place, Promotion (Advertising), and Product.
If you are going to college, more than likely you have access to an online library. You will find many references there, including periodicals. Most colleges do not like encyclopedia type references - be wary of those - including online encylopedias.

2007-01-01 01:52:53 · answer #1 · answered by Anonymous · 0 0

Ofcourse! Role of advtg. in mkting. is one of the best topic for ur pjt.
What is mkting? Is it sale of pdt / service. No. It is making awarness about our company's pdt/service to the public. Then only people can able to know about cos., pdt/service and then they will try to purchase that thing or atleast they try to know the maximum details about the pdt. So Advtg. is the main thing for each and every business.

By using this basic concept you can make others to understand the role of advtg.in mkting. All the best for ur project.

2007-01-01 18:09:24 · answer #2 · answered by nami 2 · 0 0

Check out ( http://www.salesandmarketinghelp.com )
They have great information and resources on sales and marketing. They have a good section on advertising.

2007-01-04 05:47:37 · answer #3 · answered by marketingexpert 6 · 0 0

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