2006-12-31 03:46:05 · 4 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
it's changing its image from the Marks and Spencers of old, which only people of a seemingly 'higher' class shopped at, to the new 'M&S'. it's making it seem more modern, while still keeping some of its prestige. - the food adverts are a good example for that. it's opening up new markets for it, for younger people, maybe.
it's not just seen for underwear anymore. it's started to be classed as a good shop for almost everything, but then it's in danger of becoming a jack-of-all-trades, because it's trying to be good at too many things, instead of having a focus.
2006-12-31 03:54:14 · answer #1 · answered by Anonymous · 0⤊ 0⤋
I think the advertising has been about positioning the food as aspirational and reinforcing the quality, then they have actually done a lot on products to provide a really broad range of services, from opening instore coffee shops, quick service morning/lunchtime snacks, to new product range, and even delivery (for commercial/business not individuals!)
2007-01-02 07:18:00 · answer #2 · answered by robert m 7 · 0⤊ 0⤋
Meg: well according towards to "Company's Food Corpations
of today there is alot like !Webber Bread, Doritos, GoldenGrain
Nabisco, Generalmills, they prefer with "Business Stocks for
manufactor's contracts depending upon Mark &Spencer branch
excpt Del monty products too! see http://www.companycorpations.com
2006-12-31 12:02:02 · answer #3 · answered by toddk57@sbcglobal.net 6 · 0⤊ 0⤋
They have always promoted the image of quality. I don't see this changing because of the current campaign, but it must be making more people aware.
Note, I think the campaign has been excellent, I drool over every advert.
2006-12-31 12:01:38 · answer #4 · answered by lulu 6 · 0⤊ 0⤋