what does the "daisa" mean on the bottom of a lladro figurine?

Question

what does the daisa mean on the bottom of a lladro figurine? I have two of the exact same lladro figurines and one says lladro daisa and the other one doesn't have daisa

Answer 1

Disenos Artisticos E Industriales, S.A. (DAISA), a Spanish Corporation. DAISA, the copyright owner, is part of a group of related corporations. Lladro Comercial, S.A. is the parent corporation, and through intermedaries, wholly owns DAISA.
DAISA, the copyright owner, does not manufacture the figurines itself. Nor does the parent corporation. Instead, DAISA licenses the copyright to four Spanish corporations, all affiliated with the Lladro group, and contracts with them to manufacture the figurines.

The manufacturers are licensed not only to produce, but also to sell the figurines "to all countries of the world, without the existence of any limitations or exclusions of territory." DAISA does not restrict its licensees at all with respect to distribution.

The licensed manufacturers do not, however, take advantage of their license from DAISA to sell to all countries of the world. Instead, each has a contract with the parent corporation, Lladro Comercial, to sell the entire output of figurines to the parent corporation. The parent corporation then distributes the figurines throughout the world. The manufacturers' contracts with the parent corporation provide that the parent corporation controls the means of sale, "selecting the appropriate category of the places to sell as well as the distributors and representatives."

So my guess it the one that does not say DAISA was brought on the secondary market and not by a authorized dealer. Costco was sued a while back for selling these although they were totally genuine.
Enjoy your figurines. I think Lladro figurines are beautiful especially the dancers.

Answer 2

The latest backstamp, introduced sometime early in the the new The logo is no longer visually integrated with the name {lladro). That's not all that's separated: the phrase "by Lladró" has been eliminated from the mark, leaving only the copyright acronym "DAISA" to identify NAO as a Lladró product. (The small print says "Hand Made Porcelain, Valencia, Spain," followed by the copyright acronym and date.)