How would you govern that land?how would you regulate the land?

Question

If you are an explorer and you find rich and fertile land and no one else has claim to it how would you govern it. Also there's chaos in the land because there isn't a governor nor any type of government system set up how would you regulate it, state who, what, when,why.where and how

Answer 1

well i would build a city named after me and start a football team
after that id conquer the world