How would you advertise this?

Question

Whether we like to admit it or not, physical appearances play a major part of everyday life. Today, especially, there is an increasing pressure to look good and stay thin. Mesotherapy is a relatively new, non surgical, non invasive weight loss procedure that is an alternative to liposuction and other methods. It is used for cellulite reduction, face and neck revitalization and body contouring. Essentially, it involves a series of relatively painless injections into the mesoderm layer of the skin. The injections are composed of all natural vitamins and minerals as well FDA approved medications that work together to eliminate the fat naturally. It's better than other weight loss methods because theres no downtime, its painfree, the change is natural, there is no scarring, and the only side effect is minor bruising.

My question is, what types of advertisements will be most effective, as well as cost-effectivev, in getting people to respond?

Answer 1

See if your local newspaper will allow you to get some freebee advertising by writing up your company as a grand opening.

You may have to buy an actual ad (or several), however, you'll get more for your money if you can bargain with the ad salesperson to get the extra exposure.

Good luck!

Answer 2

While this is a personal opinion and not a professional one you can take it for what it's worth.

First and foremost....regardless of the advertising method....you must be sure the message conveys the true safety of this procedure. It is clearly new. New...in most peoples mind means untested.....true or not.

That said people will love the no downtime part of it especially with no pain. Except for cost it is almost like something for nothing.

Convincing people it is a safe alternative to all the other weight loss methods will be paramount. I am not at all convinced of that in what you say here.

Another big question is how does this really work? You inject this at the point you want improvement. However given that any injection will only work on the surrounding tissue how can you guarantee you will cover everything. There are far worse things than fat. Like being lumpy. Yes...without a good explanation of how this works that would be how I see it working.

Of course there are a lot of people out there so convinced of your premise that you must look your best at all times that they will try anything. Plastic surgeons can tell you that.

But in advertising I feel like these are the two most important points to address. Safety and how does it really work.

Answer 3

I'll give you the benefit of the doubt, that this is not a cynical attempt to spam us. Because if this is your ad, it has some problems.

1. Change the first 2 lines. "Look good and stay thin" is fine, but reinforce it instead of making excuses for it. The necessity of looking good is not the doubt you are trying to address. The doubts to be addressed are, will they be thinner and will it injure them.

2. It's either painless or it isn't. It's either new or it isn't. Take out any phrase that uses the word "relatively". Substitute "practically" and "recent".

Launch a website and fill the content with phrases that use the keywords people will use when Googling. Buy ads on local websites, local tv & radio, magazines and newspapers where your target audience will be looking.

Look at your competitors' ads and make yours better than theirs.

Write press releases and send them out as news. It's deceptive, but it works.

Give some away so you can have before/after photos and testimonials.

.

Answer 4

What's the difference?...You're just going to misrepresent the "procedure" as you are here.

1) You claim it's NON-INVASIVE! IT MOST CERTAINLY IS! IT"S AN INJECTION! It's NOT surgical! It *IS* invasive!

2) You claim they're "FDA approved medications" yet the FDA cannot control the use of practitioners injecting various mixtures into patient's bodies because this practice falls under the jurisdiction of state medical boards. (source: Wikipedia)

3) There's not a single study saying it works because not a single person administering it is telling the medical establishment what's in the needles!!!

So...what's the difference where you advertise because frankly you shouldn't. It's a fake science and a scam.

Answer 5

I went to google and searched for this...
"lose weight no diet" (use quotes)
There were 4800 results. It looks
to me that you could be on the first page for free
by writing an article or blog with that exact
name or just make sure you use that keyword phrase
in your meta tags and on your site and resubmit
your site to the top engines.

This phrase would also be low-priced in the
pay per clicks.

You may not get a lot of hits but they will be targeted
and more likely to become customers.

Hope this gave you some ideas. Search for more phrases,
You want your results to be between 500 - 5000 on google.

Answer 6

Word of mouth.
A grass roots campaign, I would circulate print ads in beauty salons and spas. Wedding magazines, class reunion websites, anywhere you know there are people looking to see an immediate improvement in their appearance.
Fitness magazines as well, body sculptors are always looking to cut fat.
I don't think that chain fitness centers would allow your ads, but maller gyms, dance studios might.
The ad needs to focus on the immdediate results, if there are any, that would fill peoples need for immediate gratification.
4 hours or less can probably be called immediate.
good luck.

Answer 7

Quality features of your product are Excellent........

Anyway........you must try to Advertise under Integrated marketing Communication Strategy......in this regard you have to advertise your product specially on that TV channels that are particularly viewed by Teens and Familys.........because they are your target market regarding used of your product.................Best of Luck !

Answer 8

nicely if all those companies are sponsoring the lads, the place the heck does the branch of Defence are available in. And who's taking the sponsorship funds..... Me off to think of