Marketing Director responsibilities?

Question

What are typically the duties and resposabilities of a Marketing Director? I would like to start a Marketing department for our company but I would like more information on what things this can do for our company other than placing ads on magazines...

Answer 1

I assume you are after a detailed job description. You missed telling us about your industry, the role & responsibilities do change from one industry to another.

I am including below some job responsibilities based on my company, which is a holding company that operates in the field of telecoms.

Position Responsibilities

Direct firm’s overall marketing and strategic planning programs, and corporate communications. Facilitate client development through marketing and client services programs.

Duties and responsibilities include, but are not limited to:

1.Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans.

2.Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets.

3.Oversee the Charitable Contributions Foundation.

4.Organize and implement client relations including:
•client satisfaction surveys
•client development activities
•client skills training
•special events

5.Supervise firm’s RFP protocol process including soliciting RFPs from desirable prospective clients and writing proposals for new business; participate in planning and presentation sessions, when assigned.

6.Oversee business development activities including:
•efforts through Business Development Coordinator
•assisting brand managers in strategic planning for client presentations,.
•offer coaching for prospective client meetings, presentations, etc.
•work with regional offices on designing and implementing prospecting and client contact systems.


7. Oversee corporate communications activities through Communications Coordinator including:
•external communications and systems
•internal communications and systems
•public relations efforts
•external vendors and consultants

8. Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.

9. Assist with and support firm’s involvement in various networks including coordinating business development and marketing activities via these relationships.

10.Design and plan quarterly marketing training seminars

11. Oversee firm’s electronic marketing efforts including supervision of Web site design and maintenance.

12. Supervise Marketing Assistant, Client Services Administrator, Communications Manager, Practice Development Manager and Regional Marketing Manager(s). Make staffing and hiring decisions within marketing department.

Answer 2

> 10yrs of experience for a position in medium or large company > Responsible for marketing research,promotion initiatives, relations with media, works closely with sales, helps for business development and expansion.

Answer 3

Create, control and organise marketing campaigns and follow up marketing procedures.