No one I know has ever "clicked through" on a web page to reach an advertiser. Yet these companies continue to provide AOL, Google and Yahoo with record AD revenue.
2006-12-26 04:12:24 · 10 answers · asked by Douglas S 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
No one I know has ever "clicked through" on a web page to reach an advertiser. Yet these companies continue to provide AOL, Google and Yahoo with record AD revenue. Although I realize of course that people are aware they exist and that people may click on them, I just do not see the revenue stream for them. And I am not talking about Yahoo, etc.. necessarily although if/when companies realize they are spending money for nothing it will affect the revenue for Google et al.
2006-12-26 04:27:35 · update #1
Actually it isn't useless at all. Although you and your friends may never "click through" thousands of people do it every day. In many cases companies only pay these sites when someone DOES click through so the record advertising dollar you talk about are coming from the click throughs you claim don't happen. Companies also pay to be in the top five seach sites.
Now, knowing this, why become a bit of an anarchist and when you have nothing better to do, repeatedly click on those ads and then don't buy anything. You can cost the sponsoring company a lot of money and maybe convince them that it isn't worth it!
2006-12-26 04:17:24 · answer #1 · answered by warmdaddy 2 · 3⤊ 0⤋
Ro Ro, there is a difference between AOL, Google and Yahoo receiving AD revenue (meaning, sponsors pay them to posts their advertisements....) and the ADVERTISERS receiving money because people go to Yahoo, then click through an ad to go to a new site.
Anyway, to answer your question: I don't know many people who click through ads myself, but it must be happening. They have ways to track these things, so i doubt seriously they would spend the money if it did not work.
2006-12-26 04:20:35 · answer #2 · answered by ssc 2 · 0⤊ 0⤋
I have been in search engine marketing for a few years now I can say without a showdow of a doubt that Google AdWords are some of the best ad dollars spent. Most web savvy users know the difference between a paid and organic ad, but there are alot of people who cant. Also, in the future, I am willing to bet the PPC search will be the only direct response marketing medium consumers will be able to tolerate.
2006-12-26 05:01:28 · answer #3 · answered by bruce prokopets 1 · 1⤊ 0⤋
I am not a business guy but I think it might be worth it for advertisers to have "name recognition".
You may not click the link but at some level the name of the company or product might stick in your mind and will come up when need for product arises.
I thought there was a ratio of cold calls to hits when sales people went door to door or used telephone(not telemarketing)...back in the old days. One hit per hundred sales calls for example.
Now the companys that advertise or send out spam on Internet consider one hit in a million a good deal.
Its exposing as many people as possible to name.....
and apparently it is worth the expense to advertisers..
And...if the well made commercials stick in your mind maybe the irksome ones stick just as well.
2006-12-26 04:25:42 · answer #4 · answered by Anonymous · 0⤊ 0⤋
Eventually everyone clicks a banner, and even if we only click one once that's still 6.5 billion clicks.
Also the money companies spend on web advertsing is absolutely negligible compared to the value. Web advertising is the cheapest form of advertising available, yet it reaches millions of people, that alone makes it worth the effort.
2006-12-28 09:29:15 · answer #5 · answered by Soundjata 5 · 0⤊ 0⤋
How is it useless if they are making revenue? Do you realize how many people log onto these sites in just one hour? You can't get that much publicity in a mall store anywhere. Not a useless venture what so ever.
2006-12-26 04:16:17 · answer #6 · answered by RoRo 3 · 0⤊ 1⤋
Just be glad those companies do advertise. I doubt you would be willing to pay for Google, Yahoo and AOL, if it were not free, and it not free if someone not pay for it. ;-)
(Not sure how free AOL is).
2006-12-26 04:22:44 · answer #7 · answered by Snaglefritz 7 · 0⤊ 0⤋
That's why the Wall Around the World introduces "Lifetime Advertising" NO pay per click, no monthly fees. Aiming to change the internet, one brick at a time.
2006-12-26 04:36:42 · answer #8 · answered by thannan1986 2 · 0⤊ 0⤋
I advertised on google and discontinued due to no progress after 3 months. I even closed my account with them in August 2006. They still charge my credit card.
Beware!
Never give your credit card info to google. They are charging me untill today even I closed my account with them in August 2006.
I also tried to place their ads on my site, whenever my income reched $100 they all the time blocked my account. they said you were cheating to hit your ads yourself. I have never (not even a single time) hit my own ad.
2006-12-26 20:56:06 · answer #9 · answered by Anonymous · 0⤊ 0⤋
Look there, you just brought our attention to them. How can you say it isn't affective. AND IT WAS FREE.
2006-12-26 04:21:12 · answer #10 · answered by Carl-N-Vicky S 4 · 0⤊ 0⤋