To meet the annual sale target, I sold a car for a cheap price to Mr.X. Couple months later, a friend of Mr. X came to our store and ask for the same price.
Have we use the wrong selling strategy? If you were the owner, what would you do to meet the target while not hurting the price???
2006-12-25 12:59:50 · 7 answers · asked by Bobo 1 in Cars & Transportation ➔ Buying & Selling
Price is a variable, depending on market condition. You have to get this message across to your customer. Let Mr X know that he was getting an exceptionally good deal because he just happened to buy his car at the right time when there was a surplus of inventory. However, Mr X's referral business is much appreciated, so instead of offering the cash discount which is no longer possible, his friend can enjoy the equivilence in service credit or accessories credit (and the company can retain some servicing/accessories business)
2006-12-25 20:41:56 · answer #1 · answered by Raymond 2 · 0⤊ 0⤋
It may not be a good short-term strategy, but for a long term improvement in sales, I would say you ought to try building a good reputation. Treat customers politely, be honest with them, and don't play stupid games.
For example, Bill Newton Nissan, of Conyers, Georgia, pulled the following stunt: When I bought a used car from them, they charged me a $250 fee to etch the VIN number on the windows. They claimed it was standard, even had it permanently printed on their boilerplate contracts. I NEVER found out where they'd etched the VIN - my guess is that they didn't and charged me anyway. While the total price was fair, I was ticked off enough that I'll never buy a car from them again - and as you can see, I also won't hesitate to tell others what sort of things they'd pulled. Was a $250 rip-off for etching worth losing any chance I would ever give them any repeat business?
I've encountered a few dealers with good customer service, too - ones who promised to throw in a part they didn't have in stock with a car who got the parts sent out the very next day, ones who were honest about a car's condition even when it was a total piece of junk, etc.
So the biggest piece of advice I'd give is that you shouldn't be a sleazeball.
2006-12-25 21:56:13 · answer #2 · answered by Mad Scientist Matt 5 · 0⤊ 0⤋
If you sell in quantity for a lesser amount, you will still make a profit and come out ahead. Best of luck.
2006-12-25 21:07:23 · answer #3 · answered by Anonymous · 0⤊ 0⤋
just get everything for free.
Go to this site, they are giving away gift cards for Old Navy, Macy's, Nordstrom, and Sears. All you need is your email address.
http://doiop.com/giftcards
I got a $500 gift card for Nordstrom!
2006-12-26 21:43:18 · answer #4 · answered by Gary V 1 · 0⤊ 0⤋
Can help you selling the cars through various online interfaces.
regards,
kish
2006-12-25 22:30:09 · answer #5 · answered by kishaloy_bhowmick 2 · 0⤊ 0⤋
youll need to lie a little and u should do fine
2006-12-25 21:04:15 · answer #6 · answered by Anonymous · 0⤊ 0⤋
create demand v. inventory. i.e. it's my last one, and I have a guy that will be in this afternoon to get it.
2006-12-25 21:08:28 · answer #7 · answered by Anonymous · 0⤊ 0⤋