Horlicks but of course........
and you want to know about the product?
Horlicks is the name of a company and a malted milk hot drink claimed to promote sleep when drunk at bedtime. It is manufactured by GlaxoSmithKline in the United Kingdom and India.
Also a slang term used in the United Kingdom by journalists in political interviews to describe a mess. eg. "it's a bit of a horlicks".
[edit] Company timeline
1869: William Horlick from Gloucestershire emigrates to the United States.
1873: James Horlick, a pharmacist, joins his brother in the U.S. and together they found the company J & W Horlicks in Chicago to manufacture a patented malted milk drink as an artificial infant food.
1875: Business moves to larger premises at Racine, Wisconsin with an abundant supply of spring water.
1883: U.S. patent 278,967 granted to William for first malted milk drink mixing powder with hot water.
1890: James returns to London to set up an office importing U.S.-made product.
1906: Slough selected as site for new factory.
1908: Factory construction completed at a cost of £28,000.
1909-1910: Horlicks is popular as provision for North Pole and South Pole expeditions by Robert Peary, Roald Amundsen, and Robert Falcon Scott.
1914: James is made a baronet. World War I sees extensive use of this nutritional drink at home and at the Front.
1921: Death of James leads the company to split, with William having responsibility for the Americas and the sons of Sir James having the rest of the world.
1931: "Night Starvation" story developed to promote Horlicks as a bedtime drink.
1935: Richard E. Byrd names the Horlick Mountains on the edge of the Ross Ice Shelf after William, in appreciation of his support. A small factory opens in Australia for the local market, including New Zealand. Horlicks milky-chocolate-flavored disks in paper packets, which were eaten as candy, were marketed in the USA via radio commercials touting the ease with which they could be taken to school by children.
1936: William Horlick dies, aged ninety.
1945: The U.S. company is acquired by the British Horlicks business.
1952: Horlicks is linked to the successful treatment of gastric ulcers and some forms of diabetes.
1960: A factory is built in Punjab, India to make Horlicks from buffalo milk.
1968: Factory built in West Punjab, Pakistan to supply local demand (including East Pakistan, now Bangladesh).
1969: Horlicks acquired by the Beecham Group.
1975-1978: Factory construction and expansion in Andhra Pradesh.
1989: Beecham Group becomes SmithKline Beecham.
2001: SmithKline Beecham becomes GlaxoSmithKline.
India is by far the biggest market for Horlicks, where it has traditionally been marketed as "The Great Family Nourisher". New products have been developed specifically for India, such as alternative flavours and special formulations for young children and breast-feeding mothers. Claims by GlaxoSmithKline India in 2005 that Horlicks encourages growth and alertness in children have, however, caused some controversy.
In the UK, GlaxoSmithKline attempted a rebrand of the product in 2004 for younger consumers by redesigning the packaging and publicising its consumption at a number of trendy London venues such as the Groucho Club.
In some countries, such as the Philippines and Malaysia, Horlicks was also sold as milky-chocolate-flavored disks in paper packets, which were then eaten as candy.
In Hong Kong, Horlicks is known better as a café drink than a sleeping aid. It is served at cha chaan tengs as well as fastfood shops such as Café de Coral and Maxim's Express. It can be served hot or cold, and is usually sweetened with sugar. It is almost always made with warm milk, and ice is added to it if a cold drink is desired.
The product's name has entered the vernacular as a substitute for the profanity "bollocks". This was exploited by the company in a 1990s advertising campaign, in which a harassed housewife exclaims "Horlicks" in a context where a stronger term could have been expected, thus widening the term's exposure and usage for a while.
The term was used in July 2003 by British Foreign Secretary Jack Straw ("a complete Horlicks") to describe irregularities in the preparation and provenance of a dossier regarding weapons of mass destruction in Iraq.
A combination of chocolate drink and Horlicks is commonly referred to as Choclix.
2006-12-22 09:48:46
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answer #1
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answered by lindaleetnlinda 5
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Hot Chocolate
2006-12-22 18:14:49
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answer #2
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answered by angela 2
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Yes just about to make a nice hot chocolate with honey , & a touch of fresh cream on top, Sorry don´t know why Holicks ,is called Horlicks, Merry Christmas
2006-12-22 09:42:54
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answer #3
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answered by Anonymous
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ovaltine,Horlicks or Hot Chocolate,What happened to good ole Bournevita as well? I try mine mixed to make a good chocky one and a different combination of taste explosions.
2006-12-22 10:15:10
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answer #4
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answered by archaeologia 6
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Hot chocolate.
Gosh, yes - Horlicks isn't a very nice name when you think about it. LOL!
2006-12-22 09:34:24
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answer #5
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answered by Hello Dave 6
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Horlicks is the family name of the inventers of the drink.
I know the Great Grand Daughter of the inventer Lord Horlick. The family no longer owns the company as it's now owned of Smithkline Beecham group.
Anyway... that answers why... what's my fav... Hmmm prob all three to be honest...
2006-12-22 09:50:00
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answer #6
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answered by marko72 2
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Chocolate Horlicks - the best of both. Mmmmm got to have one now.
2006-12-22 09:33:57
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answer #7
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answered by Anonymous
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Ovaltine mixed with slim fast....MMMMmmmm good. Oh I don't use natural serving sizes either. I put at least 4 spoons of slim in 8oz. I'm not looking to lose weight I love the taste.
2006-12-22 09:44:01
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answer #8
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answered by omvg1 5
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I have a cadburys hot chocolate,i get a mug of milk then put 3 spoons of choc on top and put in the microwave for 2 minutes,stie and drinl.Delicious.Have a great christmas
2006-12-22 09:41:50
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answer #9
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answered by Dave 6
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Horlicks is the best health drink for kids
2014-07-13 19:22:06
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answer #10
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answered by ? 1
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Got no idea what Horlicks is......def hot chocolate!!!
2006-12-22 09:47:23
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answer #11
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answered by green_eyes 2
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