Who markets/promotes purchases ideas for t-shirts? It has never been done before. I already own 2 companies...

Question

... so I do not have time to sell the idea now, also no funds to promote it. We can have the individual shirts produced at zazzle.com We need a website that can create the custom orders. 1/2 of the idea can be found on www.nakedspark.com but it is Not what makes it unique.

I have done some tests w/ great results.

There are many ways to market this. I think that it would be wise to make some Initial Offerings of Pre-Production shirts with Company Logos for companies to raise capital. I think that we should start with companies that base their businesses on inspiration before expanding to the regular market. Start with Weight Watchers, Colleges, NFL. Then Coke & Beer. If we solicite them shirts that relate to their Mission Statement the shirts should sell themselves.
I would prefer a company that already does this. Someone w/ excitement, looking to add to their line & looking for a hot idea.
I tried contacting The Gap, considering their situation, but they did not respond.

Answer 1

This seems like a good idea for smaller companies not bigger ones. The companies you listed are currently paying large sums of monies to underwriters/marketing persons to create these ideas for them. I "think" if you want to target these companies you would need find the underwriters they are using then maybe you would have a chance at printing the shirts.

As a start up you would need to find an underwriter that knows the ins and outs with the TM/copyright laws as well as research capabilities to keep you out court if another large company decides you stole something from them.

As far as the preproduction runs most larger companies require you to be licensed to reproduce their logo's.