How to sell electronic gadgets that people don't understand?

Question

For example, in my community, not many people understand how to use a digital camera or what is a MP3 player. How can I reach them with the electronics I sell in an efficient and effective way?

Answer 1

Offer tutorials and How-tos with your ads on the middle and bottom of the pages

either webpages or brochures that you print out
learning can be fun and after they learn about it your ad will be there when they are ready for the next step

Answer 2

Point out what each device does. The MP3 lets you listen to your music on the go. No tapes or discs to bother with. A digital camera lets them see the picture instantly, like a Polariod, and you can see them on your computer monitor or the TV. You only print the ones you want if you want. Convenient and it saves money.

Once you let them see that they can use what the device does, then they will want to know how and learn.