Hi,
I am a Realtor and most of my business comes from direct sales (telemarketing). I am looking for ways to increase sales. Internet marketing is not effective in our profession. Mass mailing is expensive and simply does not work for me, since I don't "specialize" in one particular area. Any out of the box ideas would be appreciated.
2006-12-12 15:36:24 · 7 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Hit the streets, make people contact, smile and know the game...its what all of us in the profession did before the Internet existed!!! Good Luck!!
2006-12-12 15:39:32 · answer #1 · answered by Anonymous · 1⤊ 0⤋
You say you don't "specialize" - that's a bad idea. One of the key factors in successful marketing is a clear message about why you're different / unique / better. One of the easiest and most believable ways to say that is by being a specialist. Look at any profession, the specialists earn more than the generalists. I think you should reconsider your positioning. It doesn't have to be geopgraphic speciality, it could be something else, like a profession - you only work with Doctors or self employed or investors or whatever. Or it could be situational specialty - you only work with young couples and first time buyers, or empty nesters trading down, or whatever. But the key is to identify a niche and become that specialist. It makes direct mail and many other media much more effective because you can target tightly, in both your message and your media buy.
Good luck
Scott
2006-12-13 08:53:01 · answer #2 · answered by scott.braden 6 · 1⤊ 0⤋
I think this business is really limited since most people want to do business w/ people they have had some kind of personal contact with. You can try going to loan officers and they do the same , so if they need a realtor you can ask them to refer you and in return youll refer a loan back , or you can contact FSBO , they work great and if they do not want to work w/ a realtor you can refer them to your loan officers that you want to build a relationship, and if they decide to later go w/ a realtor then .....you get the idea. Good Luck
2006-12-12 23:42:53 · answer #3 · answered by insight 1 · 1⤊ 0⤋
postAprop.com is a 2014 site dedicated to Realtor Marketing. It may help you.
2014-10-13 16:15:24 · answer #4 · answered by Anonymous · 0⤊ 0⤋
direct marketing isn't too bad... try quantummail.com. send out postcards and flyers, etc. you can target certain areas, especially YOUR immediate area, for new listings.
second, setup a "circle of influence"... 50 good friends/coworkers/family you can periodically send out business cards, calendars, coupons, anything to keep you in their mind if someone asks for a realtor. also, handwritten, addressed envelopes work better for local mailings. good luck!
2006-12-12 23:45:46 · answer #5 · answered by abcdgoodall 4 · 1⤊ 0⤋
Mobile technology can be used to reach masses, a lot of telecom operator have opt-in datatbase of all those users who wish to be contacted thru SMS. These users can be reached thru an SMS,MMS,etc.
All the best.
2006-12-13 03:01:26 · answer #6 · answered by abhishek.ajmera 2 · 1⤊ 0⤋
Have you ever tried promotional products?
Visit the site below for good information on the value of real estate promotional products.
http://www.custom-business-promotional-products.com/real-estate-promotional-product.html
2006-12-13 12:41:30 · answer #7 · answered by JLMelvin 5 · 1⤊ 0⤋