what is Marketing philosophy?

Answer 1

Seems to me, especially at Christmas time marketing philosophy is stack it high and sell it for an overly inflated price doubled.

Answer 2

You got a lot of long answers, but it is simply how a "company" plans to implement the "5 P's" (Product, Placement, Promotion, Packaging and Pricing) to achieve the GOAL.

If the goal is to increase brand recognition then Promotion goes to the top of the list and the other four support that.

Just as a side note, I have to correct a couple of the answers. MARKETING has NOTHING to do with the DIRECT SELLING PROCESS; MARKETING simply creates a POSITIVE SALES ENVIRONMENT for the sales PROFESSIONALS.

Look at the dot.com ramp up and implosion. The "Marketing Philosophy" was BRAND, BRAND, BRAND and they sold BELOW cost to achieve that end. We all know how that worked.

Say a company wants to increase sales by 20% in the next year. In this case the Philosophy is much different depending upon; market share, number of competitors, customer demographics and most importantly any pent up demand in the target market for a NEW Product.

The JOB of marketing is to form a philosophy, by product group, that addresses the company goals. Define a new product, promote it to the correct TARGET MARKET (positioning) correctly and price it right for maximum return.

I am going to vent for a minute about Marketing people; I assume with 40 years experience in both fields that I am qualified.

Marketing is RESEARCH and most marketing people do NOT know the first thing about SALES. Also many SALES positions are called "MARKETING" because many people do NOT like to be called "SALESPEOPLE"; the companies just SPIN it (packaging) to get the right people.

Good Luck,
Jacques

Answer 3

According to Wikipedia...

A marketing oriented firm (also called market orientation, the marketing concept, consumer focus, or customer focus) is one that allows the needs and wants of customers and possible customers to push all the firm's long-term crucial decisions. The firm's corporate culture is systematically committed to creating customer value. The rationale is that the more a company understands and meets the real needs of its consumers, the more likely it is to have happy customers who come back for more, and tell their friends. This process can entail the fostering of long term relationships with customers. In order to determine customer wants, the company usually needs to conduct some form of marketing research. Overall, the marketer expects that becoming marketing oriented, if done correctly, will provide the company with a sustainable competitive advantage.

The concept of marketing orientation was developed in the late 1960s and early 1970s at Harvard University and at a handful of forward thinking companies, such as Mckinsey & Company. It replaced the previous sales orientation that was prevalent between the mid 1950s and the early 1970s, and the production orientation that predominated prior to the mid 1950s. Since the concept was first introduced in the late 1960s, it has been modified, repackaged, and renamed as "customer focus", "the marketing philosophy", "market driven", "customer intimacy", "consumer focus", "customer driven", and "the marketing concept".

Answer 4

Marketing philosophy is the thought behind the product.. what you should maybe be asking is, what is marketing strategy.. being philosophical is not the same as being strategic.. Marketing strategy is developing a marketing plan. It must be realistic, and flexible so that it can be customized to fit any market trends concerning the product.. Develop a marketing plan and impliment it by way of advertising.. a marketing plan drives the adveritising..

Answer 5

1. Nobody knows for sure what is going to happen, but some are better informed than others, and information helps increase the odds of a good marketing outcome.
2. Always make Good Marketing Decisions. Have the best information and link that with your best decision skills. Good decisions may have bad outcomes-but not because of a poor decision process.
3. Good decisions are made when you:
* Know where you are going
* Understand the parts of the decision you are making
* Have the best information
* Understand the consequences of your plan
* Have a backup for each potential event
* Can implement and learn from your decision making
4. Never fault yourself for being unable to predict the future.
5. Clearly define the amount of price risk you are willing or able to take, and make sure your marketing program helps you to manage the risk.
6. Don't be willing to risk a $1 per bushel on the downside trying to get 10 cents on the upside.
7. Grain storage is costly, know where your returns come from. Be able to separate grain storage returns from price speculation returns.
8. Cost strategies may, or may not be very helpful in determining your marketing program.
9. Always understand how the government program impacts your price risk and your marketing program.
10. When the world provides you with a "black box"-diversify your management and marketing decisions. When the world is crystal clear place bigger bets in specialized directions. (When is the business world ever crystal clear)
11. There are opportunities in wild markets and in stable markets, but you better recognize the difference and alter your strategy.
12. Start from the General Economics of the World, and work towards the specifics of your individual situation.
13. Bankers don't like to be surprised by request for large amounts of margin money. Keep them informed, establish a line of credit for hedging and options positions. Demonstrate to your lender that you understand your market position.
14. Information you should have in grain and livestock marketing:
* Seasonal price patterns, why do these occur
* Cyclical price patterns and current location on cycle
* Grain or livestock premiums or discounts for grades
* Costs of marketing at various locations-net of marketing costs
* Cash contracts offered at grain elevator
* Know economics of grain drying and storage
* Current and historic basis levels
* Futures price spreads
* Knowledge how to use futures and options markets
* Have a clearly defined marketing objective and plan
* Maintain the discipline to carryout your plan
15. Remember that most marketing strategies which can greatly increase your net worth can also greatly increase your ulcer index.
16. SUCCESS is reaching your objectives.
17. Compare your marketing success to the average price for the year in your area, but never the top price.
18. Never look back at past marketing "failures." Only look back to learn, never to fault yourself.
19. Never quit learning. Marketing provides enough challenges for three lifetimes.

Chris Hurt
Purdue University Cooperative Extension Service

Answer 6

As a marketing student:
1.Fill the needs and wants of the costumer
2.Make a profit
Done by: promotion, pricing, financing, selling, marketing information management, product service/management and distribution.
Hope this helps.

Answer 7

Find The NEED of the people. Fid out the Demand and Supply it. And if you study people very carefully, you'll see your next niche because you saw the NEED, the DEMAND of the consumer.

The rest is all nothing if this rule is not followed. You can design, make anything, but if it is not catering for the NEED of the people, forget it. It won't work. It will sell for a bit and gone. You want ongoing sales not some fast buck that stops.

Answer 8

The more the better!Whether free or paid,do as much as you can.I have the same problem with the holidays in my business,I signed up with typistjobs.net and was doing great until november came around.I heard that was normal but someone told me to keep on going as much as possible double your efforts for these couple of months.also take in consideration of what people are looking for for this time of year or any!!
Best regards,
Greg

Answer 9

They creates a way to ask about the life to make the people buy and expend money... lol

Answer 10

Get a client, Get Them To Buy, Get them to keep buying until they Die!