I am looking for ways to grow our business. We operate 3 agencies in one county and each agency is in towns that are very small, less than 2000 people each. What are some ways to grab the attention of local, small town people who don't like change but do want something better and who wants an honest, reliable agent?
2006-12-11 10:25:29 · 7 answers · asked by Anonymous in Business & Finance ➔ Insurance
In our little town... Many years ago an insurance agent used to walk the town asking people if they had adequate insurance coverage. He was very personable and built a huge business there. He had his wife work with him and was an independant agent of Life, Health, Auto, and Homeowner's Insurance. He continued to do so until his death. His son now runs the business and has been quite successful in it. He is also very personable but does not conduct his business in that manner any more. His father built a strong business that continues to flourish because of his diligence and caring for people in the community. I believe that in such a town, YOU can do the same thing by teaching your agents how to treat people and how to meet and talk with them about their family affairs. Have a great holiday!
Eds (Life agent)
2006-12-17 07:48:19 · answer #1 · answered by Eds 7 · 0⤊ 0⤋
1
2016-09-26 04:04:16 · answer #2 · answered by ? 3 · 0⤊ 0⤋
Direct mail is a good solution, however it's important to do it correctly. If you don't want to tackle trying to write your own sales copy you could seek out a company that will send out direct mail pieces for you. Many of these companies have mailers designed to market a specific concept.
Don't make the mistake of thinking that people don't like to change. The reason people don't change is because they haven't found anything better. If you feel your products and services are better you need to communicate to your prospects that information. Before most will change they need to see a definitive difference.
Also be creative, don't do the same old boring marketing everyone else in the world does. People notice your marketing when it's different.
I hope this helps
2006-12-11 11:54:50 · answer #3 · answered by Barry T 2 · 0⤊ 0⤋
Probably the best way is to join a local service organization (Rotary, etc...) or become an active member of the town's Chamber of Commerce.
2006-12-12 02:37:34 · answer #4 · answered by Matt1331 2 · 0⤊ 0⤋
knocking on doors. Sorry, that's how you get the "honest" part out there. But you need to know who the competition is, because if it's Uncle Fred, you're still not going to get the business.
2006-12-11 12:05:00 · answer #5 · answered by Anonymous 7 · 0⤊ 0⤋
you can go and put up flyers.
Also you could advertise on the net if u want the business to b a corp. or something.
2006-12-11 10:30:05 · answer #6 · answered by snowfreek007 1 · 0⤊ 0⤋
send postcards in the mail
2006-12-11 11:35:56 · answer #7 · answered by chanteuse87 5 · 0⤊ 0⤋