its for an assignment, but im all confused, and when im searching, all junk comes up, any help really appreciated.
p.s. a reward of a mars bar is available!!!
2006-12-10 00:21:51 · 3 answers · asked by Lorraine H 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
ive to identify 2 products or services in the leisure industry and their target marketing approach they use, i was thinking L.A. gear runners, who use a customer approach, but then i need another one, hmmm, its a bit of a pickle
2006-12-10 03:06:05 · update #1
Erm...it does sound a bit confusing?!
Do you already know what 2 leisure products you are marketing? If you do this might not be any help! Lol...But if u can make them up....how about one where you are trying to sell after school sports clubs to kids and you caould market it with really colourful posters and leaflets and possibly visits to schools with taster sessions. The other could be a corporate type even for business people and you could market a reduced rate gym membership for them to use during a lunch hour. Could market through emails and letters of invitation?!
I have no idea if that answers ur question or not, but hope it gives u some ideas!
Good luck
2006-12-10 00:27:14 · answer #1 · answered by Anonymous · 0⤊ 0⤋
It would be helpful to know more about the products you want to market. In general terms, you first need to identify your target market. It could be more than one demographic. For instance, if your target market is those of retirement age, you can use direct mail to target them. There are also magazines which cater to older Americans, such as AARP magazine. There are also travel magazines which cater to this group.
Another potential target market could be more affluent younger people, perhaps 25-44 with expendable income of $50,000 or more. The approach would be different in that you could change the approach to perhaps meeting other singles. There could be professional magazines which cater to this group. Direct mail could also be used to target by age, income and even profession. TV is another way to target people who meet a certain demographic profile.
2006-12-10 02:43:50 · answer #2 · answered by Flyby 6 · 0⤊ 0⤋
leisure product: victoria secret jogging suit, pant.
marketing approach: mail order catalog.
product: avon pullover shirt
marketing approach: door to door sales
product: payless shoes
marketing: commercial/television
2006-12-10 14:33:17 · answer #3 · answered by REALLY 5 · 0⤊ 0⤋