GIRLS,my barbershop cuts 30pecent women> what should i do to raise the number of female clients?

Answer 1

put your prices up. lets be honest about this the difference between a good haircut and a great haircut is not that identifiable as people would make out.

Its like a bottle of wine if pay a lot for it you expect a good bottle and convince yourself of same even though not many people could tell the difference.

so generally if ladies are paying more then psychologically they think they getting a better service. this is a win win situation you earn more and the ladies fell good about themselves.

Answer 2

Women prefer salons, I would never go to a barbershop to get my hair done. They are seen as a place for guys and clippers. If I want a no.3, i'll think about it but thats not likely to ever happen. Either turn your place into a salon or just concentrate in dealing with men.

Answer 3

Yes, we love to be pampered; my mate pays £80 each haircut. I can't afford that. If you were to offer a basic but decent service at a reasonable price, and if your salon wasn't embarassing for me to visit, I'd use you. I don't have £80 to spend on my hair.
I think the decor is the first place to start, keep it neutral. Don't make it girlie as it will put off some of your male clients. Try a comfortable unisex look. No girly mags, no pink either.
You'll attract the kind of no nonsense women like me who maybe just want a trim and don't want to have to tip 3 people and gush to get it.

Answer 4

Stop calling it a barbershop - that term indicates that you only serve male clients, so it's probably putting women off coming through the door.

Answer 5

I take my son to a local barber's shop to have his hair cut and feel very intimidated when I go there. There are copies of lads' mags on the tables which inspire akward questions from my 3 year old(!) and pictures of footballers and motorbikes on the walls - not a very welcoming atmosphere for a woman! I'd suggest that you create a friendly ambience for all, men and women, get rid of the 'naughty ladies' (as my son calls them) and include some tea and biccies, gratis.

Answer 6

Unless you separate your shop into two areas and theme the parts differently, a lot of girls will be embarrassed to come in and sit alongside the gents. Men are looking for plain, straightforward masculine decor. Girls want a touch of luxury and pampering. There are certain places where girls like to be in their own space and I'd say hairdressers would be No.1 on the list.

Answer 7

Well Barbershops usually cut men and boy's hair. So, yeah.

Answer 8

Change it from a Barber shop to a Unisex Salon, women would then feel more confident going to you for a hair cut.

Answer 9

Carry the hair products that appeal to girls, make the interior more girl-friendly, possibly hire a female hairdresser if you don't have any. We're more likely to trust another girl to do our hair, because we figure they can relate better to our hair problems. Do you offer the other necessities (to women) of hair styling like coloring and curling?

Word of mouth is great advertising with us, because if we see another woman with a great hairstyle, we'll ask where they got it done. So, maybe you could offer a referral discount?

Answer 10

Open a beauty shop/salon. You would need a to have those words in your title in order to increase female clients. Barber shops are traditionally for men.