Can photographic images really enhance the success of an advert? For example: the shock tactics employed by Benetton through their shocking visual imagery...
(Please provide examples if possible.)
2006-12-03 03:18:49 · 9 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Benetton used photos that had hardly any relation their products; they simply understood that shock tactics not only grab the attention of the consumer, but also that of the media, and in doing so increase the effectiveness of the campaign.
I do not mean photos of the product itself, but other photographic images used to promote a product..
2006-12-03 03:38:32 · update #1
Please can anyone actually provide me with examples of great photography in adverts?
One word answers really don't help!
2006-12-04 02:52:16 · update #2
Actually, photography a very effective tool in advertising. See the links below for examples. The tactics employed through video/photography will depend on the product being sold eg hard to sell products.
Life Insurance is not a sought after item so in advertising, photography may be used to depict a beautiful, comfy family life before someones death or disability and the horrifying effects (losing house, car etc) afterwards, as a result of the person having no insurance. In the end the ad will urge its target audience to call now and secure your family and assets.
Some people might take offence to the tactics used eg in this link.
http://gemssty.com/2006/11/21/advertising-shock-tactics/
Whether or not consumers find the ads favourable, the company will be remembered and may even gain top of mind for the particular product. The aim of the advertiser is to rise above the clutter of ads and be seen and remembered.
2006-12-05 08:02:22 · answer #1 · answered by Coleen W 4 · 0⤊ 0⤋
I did my graduate school thesis on this and related topics for a master's degree in advertising.
The data showed that using photographs (as opposed to "art" illustrations, or all type) is the most effective way to get attention for a print advertisement.
Go through a magazine and check the ads; most will be photos, not art or all type.
2006-12-03 03:46:11 · answer #2 · answered by David545 5 · 0⤊ 0⤋
I think you need to understand the difference between advertising the product, and brand awareness.
2006-12-04 07:02:47 · answer #3 · answered by judipod 4 · 0⤊ 0⤋
Some campaigns are based on good photography or a certain photo.
2006-12-03 20:19:19 · answer #4 · answered by By Any Means Necessary 5 · 0⤊ 0⤋
have you heard of the various appeals, that is why we useadverts.for an advert that appeals to beauty(soap or cream) a pix of a flawless complexion will do a good job
2006-12-04 01:18:06 · answer #5 · answered by uniqueawoban 2 · 0⤊ 0⤋
if you think about it, purely being able to see what you are buying helps to sell a product
2006-12-03 03:35:02 · answer #6 · answered by mattb77 3 · 0⤊ 0⤋
extremely
2006-12-03 03:24:51 · answer #7 · answered by Anonymous · 0⤊ 0⤋
very
2006-12-03 03:21:45 · answer #8 · answered by Hockeyplaya88 2 · 0⤊ 0⤋
big
2006-12-03 03:56:56 · answer #9 · answered by Anonymous · 0⤊ 0⤋