Who is the deciding authority in an ad agency ?

Question

Who is the deciding authority in an ad agency to
select the ad "media" [like which tv channel, which hoarding etc.] in a big ad agency (yearly planning - for x tv this amount this year, for hoarding in y district is this amount this year, etc.).
The extact orginisation structure flow would be more good.
say the client - the agency role their stucture from how the ad comes to local area for corporate clients.

Answer 1

The Marketing Manager.He decides according to the objectives and goals of the organisation.

Answer 2

It depends on the client desires and the size of the client. The sales executive from the agency meets with the client to gather copy facts to discus budget and media preference. Most large clients have in house marketing departments that deal with agencies.

The sales exec turns in a production request for copy. Client approves copy than goes to production for Radio, TV or Print.

Production is another word for Creative. It’s where it’s made into something clever or something that isn’t. If it gets by the client … it gets on the air.

Radio and Television stations are chosen on popularity with the targeted demo graph
for the product.

For example an agency for a popular soft drink usually buys the top three stations in listeners 18-34 per market.

Answer 3

It depends on the type of management of the orgnaisation.Normally, the relationship manager decided the channel.

Answer 4

concept writer